Handwritten Envelopes Maximize Open Rates

The psychology behind handwritten addresses on envelopes extends beyond just feeling appreciated. It also taps into our curiosity and desire for novelty. When we see something out of the ordinary, like a handwritten address, it piques our interest and makes us more likely to engage with it. This is why marketers and businesses often use handwritten envelopes to increase open rates and response rates.

Have you ever noticed that you are more likely to open an envelope that has your address written by hand with a fountain pen, compared to one that has been printed? There’s actually a psychological explanation for this phenomenon. Handwritten addresses on envelopes convey a sense of personalization and appreciation that printed envelopes simply cannot replicate.

Humans have an innate desire to feel valued and appreciated. It’s a fundamental psychological need that is deeply rooted in our nature. When someone takes the time to handwrite your address on an envelope, it sends a signal that they have put in extra effort and care into the correspondence. It shows that they view you as an individual, rather than just a name on a mailing list.

In contrast, printed envelopes are mass-produced and lack the personal touch that a handwritten address provides. They are often associated with junk mail or impersonal business correspondence. When we receive a printed envelope, our brains are more likely to dismiss it as unimportant or irrelevant.