Handwritten Envelopes Maximize Open Rates
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If your message is sent in an envelope with a handwritten address, it stands out 100% within the mail stack. Such envelopes make the recipients curious because these envelopes express esteem for the addressee. The result is opening rates of practically 99%. Ordinary mail uses printed addresses. Such envelopes disappear on the pile with other mail. A handwritten envelope proves impressively that the sender is aware of the importance of such details. That's why hand addressed envelopes massively improve direct mail response rates.
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Type: Envelope1S
Recipient Addressing Only
In the case of our Envelope1S format, only the recipient's address is written on the envelopes or labels. The sender's credentials are either printed on the envelopes or omitted.
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"Hand-addressed envelopes gleaned almost three times as many responses compared to printed labels."
Getting Permission: Exploring Factors Affecting Permission MarketingJournal Of Interactive Marketing 2002
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Type: Envelope2S
Recipient Addressing + Sender Credentials
In the case of our Envelope2S format, the recipient's address as well as the sender credentials are written on the envelopes. The sender's credentials can be written on both the front or backside of the envelopes.
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"...the hand-addressed envelopes drew 50% more orders."
Committee on Manufacturing Economics, Herbert Smith Bailey
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Are you interested in evaluating a tailor-made handwritten campaign with Pensaki?
With 250+ letters we can provide you with very interesting quotes . Talk to us!
Made with ❤️ in Germany
Anna Brunner
Fifteenseconds.co
"We have invited several thousand executives to our festival with handwritten Pensaki invitations and the response was great."
Michaela Seika
Oracle
"Good old handwriting boosts leads for DIGITAL Oracle Eloqua CAMPAIGN. Lead conversion rate of around 40%! Like it."
Stephan Kreissler
Forum Mediaplanung
"We've achieved an attendance record at our event and received a lot of great feedback, largely due to the Pensaki's (handwritten) invitation".
Dominic Multerer
Dominic Multerer GmbH
"PENSAKI delivers great results. It's unusual and effective."
Jakob Becker
PaulCamper
"Superbe online service, indistinguishable from a (human) handwritten card. We are a satisfied customer for several years already."
Charlie Hutton
Bestselling Marketing Author
"Pensaki is possibly the coolest marketing service I've seen, and this is due to their on demand, handwritten, direct mail services"
