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Handwritten Invitations

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Why are handwritten invitations making a comeback?

Psychology

We value physical objects over digital

Neuroscience

Non-rational factors drive most of our decisions

Marketing KPI

Digital marketing doesn't provide any silver bullet

Generate GDPR compliant leads with handwritten letters without breaking the law

EU-GDPR

Privacy Laws restrict digital outbound strategies (opt-in)

Response Rates with handwritten invitations compared

Legally speaking, all business invitations are advertising. Therefore, sending an invitation (according to EU-GDPR) may also constitute an unreasonable nuisance. If the invitation is sent by email, consent with the double-opt-in is legally required beforehand. If the invitation is sent by direct mail, no prior consent is required. While recipient opt-ins aren't compulsory in the case of direct mail, gaining legitimate interest is. If your company can prove your campaign is of legitimate interest to those you are targeting, the need for consent disappears. This is unlike email marketing, where consent is always required. Cold contact by email, WhatsApp or SMS are not GDPR-compliant, whether for consumers or business. As a result, the DMA Response Rate Report 2018 demonstrate, high-quality offline mailings can make a very important value contribution.

Email (only GDPR-compliant with double opt-in) ¹ : 1%
Print Direct Mail (GDPR-compliant without opt-out) ¹: 5%
Pensaki-letters (GDPR-compliant without opt-out) ²: 40%

Achieve higher RSVP response rates with handwritten invitations

Buying behavior is more driven by emotional and irrational factors than a rational process. Positive emotions, like an aesthetic satisfaction, gratification for receiving a handwritten thank you letter can bring the person back to feel it again and again. Certain sensory experiences significantly influence emotion, like e.g. touching a piece of quality paper. Emotion also plays a mediating role in the relationship between sensory experience and behavioral intentions. Successful sensory marketing leverages all five senses to influence perceptions and memories, with the aim of nudging consumers’ behavior. The goal is to create a sensory experience that strengthens the connection with users through a process that involves both the rational and the emotional parts of the brain. A memorable experience can forge a stronger emotional connection, increase satisfaction and influence human behavior.

Standing out in a crowd of competitors is not an easy task, especially not in our digital age. Despite the huge leap that we have seen in technology advancements - studies have shown that in-person interactions create a bigger impact when it comes to sales. Both in-person and online events are critical in the lead generation context. People do business with people. That's why 87% of C-Suite executives strongly believe in the power of live events. In these handwritten invitations generate substantial results.But did you know that the biggest challenge faced by roughly 50% of event marketers is achieving a satisfying response rate? Handwritten invitations can play a critical role in this context with RSVP response rates north of 20 percent.

PENSAKI testimonials with handwritten invitations

Pensaki Kundenreferenz Fallstudie

Anna Brunner

Fifteenseconds.co

"We have invited several thousand executives to our festival with handwritten Pensaki invitations and the response was great."

Pensaki Testimonials Michaela Seika

Michaela Seika

Oracle

"Good old handwriting boosts leads for DIGITAL Oracle Eloqua CAMPAIGN. Lead conversion rate of around 40%! Like it."

Charlie Hutton

Bestselling Marketing Author

"Pensaki is possibly the coolest marketing service I've seen, and this is due to their on demand, handwritten, direct mail services"

handwritten notes testimonial Stephan for Pensaki

Stephan Kreissler

Forum Mediaplanung

"We've achieved an attendance record at our event and received a lot of great feedback, largely due to the Pensaki's (handwritten) invitation".

Erfahrungen mit Pensaki: Das sagen unsere Kunden über uns

Dominic Multerer

Dominic Multerer GmbH

"PENSAKI delivers great results. It's unusual and effective."

Werbebriefe in Handschrift Pensaki Referenz Jakob

Jakob Becker

PaulCamper

"Superbe online service, indistinguishable from a (human) handwritten card. We are a satisfied customer for several years already."

RSVP response rates are the huge challenge

A handwritten invitation in a hand-addressed envelope conveys attention to detail, exclusivity, and quality and shows the recipient that they are special. Self-written invitations are always the best option, but if you lack the capacities or neat handwriting you can use Pensaki to do the job. Writing invitations personally by yourself, i. e. grabbing a pen, is always the best alternative. However, should this not be possible due to the number of invitations (more than 100) or the legibility of your handwriting, Pensaki is an excellent alternative for you. We will gladly write 500 or 5,000 invitations for you in bespoke handwriting – the recipients will be delighted. With Pensaki you can comfortably send out invitations and letters online in an authentic handwriting. This expression of esteem leads to outstanding results if you take the key success factors into account. With Pensaki, companies regularly achieve return rates of up to 40% . This is especially true when you use bespoke but neutral stationery.

50 %

"50% of event marketers say getting attendees to respond to invites is their #1 challenge."

But handwritten invitations ain't no silver bullet

Acquiring new customers with handwritten letters is not the silver bullet. Successful lead generation campaigns require more than a handwritten note. However, if you consider these success factors you will be rewarded with outstanding results. Always focus on enabling a first conversation instead of a blunt sales pitch. Important requirements for sales success are resilience and attention to details. This is especially true for the daily fight for attention. Handwritten messages offer an outstanding opportunity to stand out from the competition. At the same time, handwritten letters are not a sufficient condition for marketing success. Those who pay attention to the interaction of success factors will be rewarded with outstanding results. For example, response rates of 20 to 40 percent are quite realistic. There is a huge opportunity to stand out because there is a very important fact that is often forgotten. Communication is not the same as information.  There are also several levels of communication that have to be considered. The appreciation is in the value of the message. The recipient values the creative aspect and also perceived costs that the sender has invested in his message. British marketing expert, Rory Sutherland speaks in this context about “costly signaling”. Handwritten invitations are more formal and are taken more seriously by guests because they cost more money and communicate appreciation towards the invitees.  In addition, they are also a physical reminder to those invited, unlike emails which are easily buried and forgotten.

PENSAKI handwritten letters in the news

"In fact, the handwriting conveys authenticity: if you look very closely, you can see the irregularly distributed ink, the minimal imprint of the fountain pen in the paper, the lines of letters that are not exactly parallel."

"The handwritten postcard promises attention - besides time, the most important resource in the media world."

"The Pensaki postcard is so unusual and so amazing, simply a great way to stand out from the daily media frenzy and to reach your audience effectively."

"A great company called Pensaki can create handwritten cards for you and send them directly. You don't have to worry about a thing, they'll do it all for you!"

Pensaki Ergebnisse Kampagnen Kundengewinnung

"...today a robot takes over the writing: with a clamped fountain pen or ballpoint pen handwritten lines are created, which do not show that a machine was at work."

"The Pensaki handwriting on the envelope seems so realistic that I never suspected for a moment that the letter could come from the ≫Uncanny Valley≪ of robots and avatars."

As a result, the RSVP response rates are significantly higher than with digital invitations. Pensaki customers regularly achieve response rates of 20 to 40 percent, if the key success factors have been taken into account. An outstanding communication approach is particularly critical in the context of B2B lead generation campaigns, i.e when you want to engage with senior executives and decision-makers. Events remain an ideal opportunity to reach out to your ideal customers. If you send handwritten invitation in combination with handwritten envelopes, your invitations will massively stand out in the daily mail stack. If the invitation card inside the envelope also contains a personal handwritten message, the recipient receives the highest degree of personalization. Such invitations embody pure esteem and exclusivity towards the recipient. The results are RSVP response rates of up to 40%, because a handwritten message is very powerful in today’s digital world. The recipient values the creative aspect and also perceived costs that the sender has invested in his message. British marketing expert, Rory Sutherland speaks in this context about the concept of costly signaling. This sense of appreciation shows measurable results.

Event marketing is an integral part of any B2B marketing stack

"77% of B2B companies define in-person events an integral part of their content marketing strategies."

"87% of executives believe in the power of live events and are planning to invest more in the future."

“44% of US marketers experience a 3:1 ROI from event marketing.”