Direct Mail 2.0 - Handwritten Letters Are Making A Comeback

Retention| Jeff|30/06/2019

Jeff

Sending your most important customers a handwritten card will have a very positive effect on the results of your direct mail campaign. When it comes to direct mail campaigns, the biggest obstacle companies have to overcome with their is to getting noticed. With tons of marketing experts competing against each other for the limelight, it is vital to have a unique strategy if you are going to generate more leads. Your message needs to stand out in order to be remembered.

Direct marketing has been around since as far back as 1000 B.C. It has also to this day, resulted in millions, or even billions invested in Direct Mailing Services. The biggest hurdle that companies have to jump over with their promo gear is to get it noticed! There are tons of marketing experts competing against each other. And so it is vital to have a unique strategy if you are going to get more leads.

What can you do that differs from everyone else’s Direct Mailing Services?

Handwritten Direct Mail is back as handwritten letters

It has been tried and tested. Handwritten direct mail has shown to achieve higher response rates. It is also more appealing than digital mail.

Digital marketing is currently leading the playing field. This is because billions of people have access to mobile devices. As a result, companies have no choice but to focus their attention on digital exploits. A great example of this is with the continued rise in Facebook advertising campaigns.

Sending handwritten letters is a smart direct mail strategy

It is not only the large companies at fault for the influx of online marketing. Small businesses are also having to make adjustments to reach their digitally savvy consumers.

handwritten letters generate successful direct mail campaignsThere is also large amounts of force-fed promo material out there. As a result, consumers using the Internet finding it to be more of a hindrance. Consumers are also turning to automated ad blocking software to remove advertising from their lives.

Furthermore, marketers are also faced with the same dilemma when it comes to email marketing. The click rate in Germany has also dropped significantly in recent years. This is because 97% of marketing emails that reach consumer mailboxes are never opened.

This leaves digital marketers with a challenge to better strategize their means of generating leads. Imagine investing millions to specifically target a set group. And then finding out that your target audience never even acknowledge your message.

Recently, marketing teams have consistently been brainstorming ideas for ways to regain the attention of their targeted consumers. For example, handwritten marketing mediums have also begun to infiltrate Direct Mailing Services, as studies prove their effectiveness.

Handwritten letters are truly outstanding

A recent Canadian study examines the path in which companies can bring success to their marketing campaigns. And on behalf of the Canada Post, the study analyzed the reactions of people who received printed mail. What was also found is that consumers open and read printed mailing far more often than online mail.

Here are the results of the study based on group targeted smart direct Mail Services:

  • 64% of consumers subsequently visited the sender’s website.
  • 47% investigated the business further.

Having said that, it is also still crucial to come up with a flawless strategy. This is so as to exceed with offline direct mailing services.

 

Here are a few pointers for a successful campaign with handwritten letters:

  • A clear definition of the target group has to be made. The content of the printed marketing material also has to be relevant to the group.
  • Stay clear of generic advertising messages, as they also have the same impact as email marketing.
  • Make the most of handwritten elements because they also show to be more effective at touching on consumers emotions. A study commissioned by Paperblanks also revealed, 80% of Germans are thrilled to receive something handwritten in the mailbox.

 

handwritten thank you note by PENSAKIFinally, increase the chances of your important marketing content getting read. Maybe by adding Pensaki’s personal touch to your messages. Bespoke handwritten letters express a lot of meaning to your recipients. Such handwritten envelopes are therefore always opened. If the content is relevant your campaign will be successful. Cheap printed direct mail campaigns are mainly environmental pollution because recipients throw away cheap printed direct mail. Only desperate companies use environmentally harmful printed matter. Smart companies invest instead in more personal solutions such as PENSAKI handwritten direct mail campaigns. Get your message stand out from the crowd or get used being on the losing end.