Business › Lead Generation Handwritten Letters

Product Description: Handwritten Letters with Envelopes

Text Length:

Format:

e.g. DIN A4

Stationery:

Pen used:

Fountain Pen

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Why handwritten letters are making a comeback in the digital age

We value physical objects over digital (Psychology)

Humans aren't rational creatures (Neuroscience)

Digital marketing isn't the silver bullet

Generate GDPR compliant leads with handwritten letters without breaking the law

Privacy Laws restrict outbound strategies (GDPR)

Reason 1: Emotionalizing the user experience drives the bottom line

Buying behavior is more driven by emotional and irrational factors than a rational process. Positive emotions, like an aesthetic satisfaction, gratification for receiving a handwritten thank you letter can bring the person back to feel it again and again. Certain sensory experiences significantly influence emotion, like e.g. touching a piece of quality paper. Emotion also plays a mediating role in the relationship between sensory experience and behavioral intentions. Successful sensory marketing leverages all five senses to influence perceptions and memories, with the aim of nudging consumers’ behavior. The goal is to create a sensory experience that strengthens the connection with users through a process that involves both the rational and the emotional parts of the brain. A memorable experience can forge a stronger emotional connection, increase satisfaction and influence human behavior.

It's easy to understand that human emotions play an important role in shaping customers' experiences with brands and service providers. Brand loyalty is of pivotal importance for the success of every business. Keeping customers coming back contributes significantly to the bottom line of every company. Growth based solely on acquiring new customers is very expensive and not sustainable. Focussing on customer retention and brand loyalty increases profitability and enterprise stability. That's why several studies state that it costs about 5 to 10 times more to find a new customer than to keep existing one. Existing customers tend to spend 67% more than new net new customers do.Customers expect a great digital experience and a great human experience along all touchpoints. Sending your customers a handwritten letter to express your gratitude or to simply say "Thank You for being our customer" is a priceless opportunity to improve the emotional bond.


(Cold) Response Rates with handwritten letters

Email (only GDPR-compliant with double opt-in) ¹ : 1%
Print Direct Mail (GDPR-compliant without opt-out) ¹: 5%
Pensaki-letters (GDPR-compliant without opt-out) ²: 40%

Legally speaking, all business invitations are advertising. Therefore, sending an invitation (according to EU-GDPR) may also constitute an unreasonable nuisance. If the invitation is sent by email, consent with the double-opt-in is legally required beforehand. If the invitation is sent by direct mail, no prior consent is required. While recipient opt-ins aren't compulsory in the case of direct mail, gaining legitimate interest is. If your company can prove your campaign is of legitimate interest to those you are targeting, the need for consent disappears. This is unlike email marketing, where consent is always required. Cold contact by email, WhatsApp or SMS are not GDPR-compliant, whether for consumers or business. As a result, the DMA Response Rate Report 2018 demonstrate, high-quality offline mailings can make a very important value contribution.

Pensaki Kundenreferenz Fallstudie

Anna Brunner

Fifteenseconds.co

"We have invited several thousand executives to our festival with handwritten Pensaki invitations and the response was great."

Pensaki Testimonials Michaela Seika

Michaela Seika

Oracle

"Good old handwriting boosts leads for DIGITAL Oracle Eloqua CAMPAIGN. Lead conversion rate of around 40%! Like it."

Charlie Hutton

Bestselling Marketing Author

"Pensaki is possibly the coolest marketing service I've seen, and this is due to their on demand, handwritten, direct mail services"

handwritten notes testimonial Stephan for Pensaki

Stephan Kreissler

Forum Mediaplanung

"We've achieved an attendance record at our event and received a lot of great feedback, largely due to the Pensaki's (handwritten) invitation".

Erfahrungen mit Pensaki: Das sagen unsere Kunden über uns

Dominic Multerer

Dominic Multerer GmbH

"PENSAKI delivers great results. It's unusual and effective."

Werbebriefe in Handschrift Pensaki Referenz Jakob

Jakob Becker

PaulCamper

"Superbe online service, indistinguishable from a (human) handwritten card. We are a satisfied customer for several years already."

Acquiring new customers with handwritten letters is not the silver bullet. Successful lead generation campaigns require more than a handwritten note. However, if you consider these success factors you will be rewarded with outstanding results. Always focus on enabling a first conversation instead of a blunt sales pitch.Important requirements for sales success are resilience and attention to details. This is especially true for the daily fight for attention. Handwritten messages offer an outstanding opportunity to stand out from the competition. At the same time, handwritten letters are not a sufficient condition for marketing success. Those who pay attention to the interaction of success factors will be rewarded with outstanding results. For example, response rates of 20 to 40 percent are quite realistic.There is a huge opportunity to stand out because there is a very important fact that is often forgotten. Communication is not the same as information.  There are also several levels of communication that have to be considered. The appreciation is in the value of the message. The recipient values the creative aspect and also perceived costs that the sender has invested in his message. British marketing expert, Rory Sutherland speaks in this context about “costly signaling”Handwritten invitations are more formal and are taken more seriously by guests because they cost more money and communicate appreciation towards the invitees.  In addition, they are also a physical reminder to those invited, unlike emails which are easily buried and forgotten.

As a result, the RSVP response rates are significantly higher than with digital invitations. Pensaki customers regularly achieve response rates of 20 to 40 percent, if the key success factors have been taken into account.

An outstanding communication approach is particularly critical in the context of B2B lead generation campaigns, i.e when you want to engage with senior executives and decision-makers. Events remain an ideal opportunity to reach out to your ideal customers.

In the digital age human societies have moved to content abundance and attention scarcity. As a result the daily fight for attention makes its critical to consider many details, supposedly little things decide whether communication is effective, i.e. successful or not. Handwritten letters are a very special way to make your message stand out from the crowd, i.e. your competition. Because behind every customer is always a human individual who wants to be perceived as such, i.e. unique, valued and understood. Who takes this into account in the context of marketing campaigns will be rewarded with outstanding success, provided that the success factors have been taken into account. Especially crisp, relevant and personal messages are rewarded with great success.

"In fact, the handwriting conveys authenticity: if you look very closely, you can see the irregularly distributed ink, the minimal imprint of the fountain pen in the paper, the lines of letters that are not exactly parallel."

"The handwritten postcard promises attention - besides time, the most important resource in the media world."

"The Pensaki postcard is so unusual and so amazing, simply a great way to stand out from the daily media frenzy and to reach your audience effectively."

"A great company called Pensaki can create handwritten cards for you and send them directly. You don't have to worry about a thing, they'll do it all for you!"

Pensaki Ergebnisse Kampagnen Kundengewinnung

"...today a robot takes over the writing: with a clamped fountain pen or ballpoint pen handwritten lines are created, which do not show that a machine was at work."

"The Pensaki handwriting on the envelope seems so realistic that I never suspected for a moment that the letter could come from the ≫Uncanny Valley≪ of robots and avatars."

Made with ❤️ in Germany