A Fresh Take on Lead Generation


In a digital-dominated marketing world, handwritten notes offer a unique edge. While digital methods like emails have low open and conversion rates, personalized handwritten notes stand out, making prospects feel valued and remembered. This old-school approach can significantly enhance lead generation and customer relationships, complementing digital strategies with a touch of personal connection.

Rediscovering the Charm of Handwriting in Marketing

In the fast-paced world of digital marketing, we often forget the old-school charm that connects people: handwritten notes. Yes, these little personalized gems can be a game-changer in how you generate leads. Surprised? Let’s dive in.

Why Go Beyond Digital?

We all know digital marketing is quick and cost-effective. But here’s a twist: it’s noisy and crowded. With an avalanche of emails and ads, people are tuning out. Even stats from MailChimp and Constant Contact show only a 16-21% open rate for professional services emails. That’s not a lot, right?

Is Digital alone Losing Its Edge?

Think about it: everyone’s bombarding customers with digital messages. It’s overwhelming! A staggering 90% of top executives ignore cold calls and email blasts. Plus, tougher spam filters and laws against unsolicited emails make digital marketing even trickier.

effective sales letters by PENSAKI A4 650

Stand Out, Don’t Blend In

In a sea of digital sameness, how do you stand out? You’ve got to be different. Benjamin Leiberich, CEO of manufaktur34, found a unique approach. He switched to handwritten notes and guess what? His conversion rate soared to 30%!

The Lasting Impact of Handwritten Notes

Imagine getting a handwritten note. It feels special, doesn’t it? Benjamin Leiberich kept a handwritten note for over four years! That’s the power of a personal touch. It’s about making your prospects feel valued and unique.

Why Handwritten Notes Work

Handwritten notes are rare and unexpected. They show you care enough to invest time and effort. They’re not just another email in the inbox; they’re a memorable token of appreciation.

Quality Over Quantity

Sure, handwritten notes aren’t as quick as emails, but their impact is unmatched. They’re perfect for special messages like invitations, thank-yous, or birthday wishes. This personal touch can make a big difference in how your brand is perceived.

Striking a Balance

Don’t throw out your digital strategies just yet. Handwritten notes are a powerful addition, not a replacement. Mix digital efficiency with the personal charm of handwritten messages for the best results.

The Bottom Line

Why not try sending some handwritten notes today? They could be the secret ingredient to your marketing success. Who knew that going a bit retro could be so revolutionary in the digital age?