Product: Handwritten Postcards DL
Subscribe to our newsletter and receive quarterly lead generation tips.
Your competition keeps itself up to date.
Marketing Success with Handwritten Postcards
40 %
Response Rate
"PENSAKI invitations generate new leads for our Oracle Eloqua campaign. Lead conversion rate of about 40%!"
24 %
Response Rate
"With Pensaki we easily achieved a 24% response rate. Normally, even with up-to-date data, the response rate is below 2%."
10 %
Response Rate
"... achieved a great direct mail response rate with PENSAKI. 10 percent of those contacted made an appointment."
40 %
Response Rate
"... achieved a great direct mail response rate as 40 percent of the recipients were converted as Leads."
Why are handwritten postcards so successful? Perceived Value Matters.
EU-GDPR
100% GDPR compliant lead generation without opt-in consent.
PSYCHOLOGY
Humans don't evaluate things, but their meaning.
NEUROSCIENCE
Non-rational factors drive most of our decisions.
Marketing KPIs
Digital marketing doesn't provide any silver bullet.
"With PENSAKI we've achieved a 40% lead conversion rate for our Oracle Eloqua campaign."
Michaela Seika (ORACLE) 🇩🇪
"We are very satisfied with both the PENSAKI process and the results of our campaigns!"
Timmy Hack (HÖRGERÄTE MÖCKEL) 🇩🇪
"With PENSAKI we have attracted both new customers and social media influencers."
Michael Stark (ROBOTICS ONLINE) 🇺🇸
"The PENSAKI quality is excellent and the service ideal for our lead generation campaigns."
Shahin Pour, IPAXX AG 🇩🇪
"Excellent service, the results are indistinguishable from a handwritten card by a human."
Jakob Becker (PAULCAMPER) 🇩🇪
"The letters were a great success! If you really want to impress, PENSAKI is a great investment."
Ilaria Giordano (TUTTUU ADV) 🇮🇹
"Great service and great result! Thanks for 3,000 bespoke handwritten Christmas cards."
Ingo M. (Consultant) 🇩🇪
"Wonderful. A lovely personal touch that was well-received by all the recipients!"
Timothy L., UK 🇬🇧
"Possibly the coolest on-demand marketing service I've ever seen."
Charlie Hutton, UK 🇬🇧
Response Rates Compared: Handwritten postcards vs.printed postcards
Legally speaking, all business invitations are advertising. Therefore, sending an invitation (according to EU-GDPR) may also constitute an unreasonable nuisance. If the invitation is sent by email, consent with the double-opt-in is legally required beforehand. If the invitation is sent by direct mail, no prior consent is required. While recipient opt-ins aren't compulsory in the case of direct mail, gaining legitimate interest is. If your company can prove your campaign is of legitimate interest to those you are targeting, the need for consent disappears. This is unlike email marketing, where consent is always required. Cold contact by email, WhatsApp or SMS are not GDPR-compliant, whether for consumers or business. As a result, the DMA Response Rate Report 2018 demonstrate, high-quality offline mailings can make a very important value contribution.
