Beautiful Handwritten Postcards

Product: Handwritten Postcards DIN Long

Category:

Handwriting Styles:

Shipment:

Pen:

Ink pen

Envelopes:

Addressing:

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Marketing Success with Handwritten Postcards

40 %

Response Rate

"PENSAKI invitations generate new leads for our Oracle Eloqua campaign. Lead conversion rate of about 40%!"

24 %

Response Rate

"With Pensaki we easily achieved a 24% response rate. Normally, even with up-to-date data, the response rate is below 2%."

10 %

Response Rate

"... achieved a great direct mail response rate with PENSAKI. 10 percent of those contacted made an appointment."

40 %

Response Rate

"... achieved a great direct mail response rate as 40 percent of the recipients were converted as Leads."

Why are handwritten postcards so successful? Perceived Value Matters.

Generate GDPR compliant leads with handwritten letters without breaking the law

EU-GDPR

100% GDPR compliant lead generation without opt-in consent.

PSYCHOLOGY

Humans don't evaluate things, but their meaning.

NEUROSCIENCE

Non-rational factors drive most of our decisions.

Marketing KPIs

Digital marketing doesn't provide any silver bullet.

Response Rates Compared: Handwritten postcards vs.printed postcards

Legally speaking, all business invitations are advertising. Therefore, sending an invitation (according to EU-GDPR) may also constitute an unreasonable nuisance. If the invitation is sent by email, consent with the double-opt-in is legally required beforehand. If the invitation is sent by direct mail, no prior consent is required. While recipient opt-ins aren't compulsory in the case of direct mail, gaining legitimate interest is. If your company can prove your campaign is of legitimate interest to those you are targeting, the need for consent disappears. This is unlike email marketing, where consent is always required. Cold contact by email, WhatsApp or SMS are not GDPR-compliant, whether for consumers or business. As a result, the DMA Response Rate Report 2018 demonstrate, high-quality offline mailings can make a very important value contribution.

Email (only GDPR-compliant with double opt-in) ¹ : 1%
Print Direct Mail (GDPR-compliant without opt-out) ¹: 5%
Pensaki-letters (GDPR-compliant without opt-out) ²: 40%