Customized formats ›Handwritten Postcard DIN A6

Product: Handwritten Postcards DIN A6

Category:

Handwriting Styles:

Shipment:

Pen:

Ball pen

Envelopes:

Addressing:

Not convinced yet?

We will be pleased to send you a free sample.

Marketing Success with Handwritten Postcards

40 %

Response Rate

"PENSAKI invitations generate new leads for our Oracle Eloqua campaign. Lead conversion rate of about 40%!"

24 %

Response Rate

"With Pensaki we easily achieved a 24% response rate. Normally, even with up-to-date data, the response rate is below 2%."

10 %

Response Rate

"... achieved a great direct mail response rate with PENSAKI. 10 percent of those contacted made an appointment."

40 %

Response Rate

"... achieved a great direct mail response rate as 40 percent of the recipients were converted as Leads."

How to Order Handwritten Postcards

With all our PENSAKI standard letters, you can start the order process immediately.  Simply click on "ORDER NOW".

In the case of a PENSAKI tailor-made direct-mail campaign, you will receive an email from us with your personal access data. In any case, you must first register with PENSAKI so that you can save your drafts and create text templates.

Sending authentic handwritten sales letters has never been easier. After opening the online editor of the selected format, you can directly start entering your text. Each format has its own online editor. This means that the number of lines and characters per line (including spaces) differs accordingly. PENSAKI transfers your content exactly as you provide it, line per line. The personalization of the salutation is a standard feature. In addition, you can personalize all messages extensively with additional personalization segments.

Read more: Text entry

You simply import all personal salutations and addresses, on the basis of the provided PENSAKI import template. You will get your import template after you have entered the text and saved it. Then simply click on "1. download template" above the table and save this file.

For the correct preparation of data, basic knowledge of Google Sheets, MS Excel, OpenOffice Calc, or Numbers is mandatory. Addresses, personal salutations, and optionally personalization segments are imported.

Read more: Data import

With the PENSAKI preview feature, you can control the content of your mailing. The content preview is used exclusively for checking the content of your campaign. You can also download your campaign as a PDF.

Read more: Preview

Once your campaign is ready, simply click on "Add to cart" at the end. You can also collect different letters in your shopping cart. Nothing gets lost here. You can also interrupt your work and continue at any time. After you have entered all the billing address details (only required for initial registration), simply click on CONTINUE. Then select the desired payment method:
→ directly with credit card
→ via Pay Pal or
→ by invoice (possible from € 200 Euro for business customers).

Read more: Check-out

At PENSAKI there are different shipment options depending on the product and the size of your lead generation direct mail campaign. All standard formats from the online shop will be sent directly by mail within 3 working days. In the case of tailor-made enterprise direct mail campaigns (from 250 letters) the desired shipment type will be agreed upon in advance.

Read more: Shipment Options

Why are PENSAKI campaigns so successful? Perceived Value Matters.

Generate GDPR compliant leads with handwritten letters without breaking the law

EU-GDPR

100% GDPR compliant lead generation without opt-in consent.

PSYCHOLOGY

Humans don't evaluate things, but their meaning.

NEUROSCIENCE

Non-rational factors drive most of our decisions.

Marketing KPIs

Digital marketing doesn't provide any silver bullet.

Subscribe to our newsletter and receive quarterly lead generation tips.

Your competition keeps itself up to date.

Direct Mail Response Rates Compared: Standout or Standby.

Legally speaking, all business invitations are advertising. Therefore, sending an invitation (according to EU-GDPR) may also constitute an unreasonable nuisance. If the invitation is sent by email, consent with the double-opt-in is legally required beforehand. If the invitation is sent by direct mail, no prior consent is required. While recipient opt-ins aren't compulsory in the case of direct mail, gaining legitimate interest is. If your company can prove your campaign is of legitimate interest to those you are targeting, the need for consent disappears. This is unlike email marketing, where consent is always required. Cold contact by email, WhatsApp or SMS are not GDPR-compliant, whether for consumers or business. As a result, the DMA Response Rate Report 2018 demonstrate, high-quality offline mailings can make a very important value contribution.

Email (only GDPR-compliant with double opt-in) ¹ : 1%
Print Direct Mail (GDPR-compliant without opt-out) ¹: 5%
Pensaki-letters (GDPR-compliant without opt-out) ²: 40%

Handwritten Postcards Make Your Message Stand Out

Smart direct mail campaigns are far from outdated as many successful businesses rely on highly personalized direct mail to drive a constant flow of new leads, to reactivate dormant customers, or to simply inform special customers about special promotions. Obviously, sending a bespoke handwritten birthday postcard remains a priceless opportunity to strengthen the emotional bonds with your most important customers.

Physical direct mail campaigns are proven to have more influence than digital messages. Acquiring new customers or winning back customers with handwritten postcards has proven to be a very effective strategy, especially when you consider these success factors.  Handwritten postcards offer an outstanding opportunity to stand out from the competition.

Buying behavior is more driven by emotional and irrational factors than a rational process. Positive emotions, like aesthetic satisfaction, gratification for receiving a handwritten postcard can bring the person back to feel it again and again. Certain sensory experiences significantly influence emotion, like e.g. touching a high-quality handwritten postcard. Emotion also plays a mediating role in the relationship between sensory experience and behavioral intentions. Successful sensory marketing leverages all five senses to influence perceptions and memories, with the aim of nudging consumers’ behavior. The goal is to create a sensory experience that strengthens the connection with users through a process that involves both the rational and the emotional parts of the brain. A memorable experience can forge a stronger emotional connection, increase satisfaction, and influence human behavior.

There is a huge opportunity to stand out because there is a very important fact that is often forgotten: Communication is not the same as information.  The recipients of your handwritten postcards also value the creative aspect and perceived costs that you invested in his message ("costly signaling").

With PENSAKI you can prove that traditional marketing is still a very valuable asset. The art of synergizing traditional marketing with digital marketing provides amazing opportunities for your company.

Your competition also keeps itself up to date.

Subscribe to our newsletter and receive quarterly lead generation tips.

Handwritten Postcards: Testimonials

Michaela Seika

Oracle

"PENSAKI - Webinar invitations generate a 40% response rate."

Timmy Hack

"Both the process and the results of the actions satisfy us completely!"

Shahin Pour

"The quality is great. PENSAKI is ideal for our exclusive CRM campaigns."

Jakob Becker

PaulCamper

"Excellent service, not distinguishable from handwritten letters. We are satisfied customers for several years."

Anna Brunner

"We have sent Pensaki handwritten invitations to several thousand decision-makers, and the response was great."

Stephan Kreissler

Mediaplanung

"We've achieved an attendance record and received a lot of great feedback, thanks to the PENSAKI  invitations."

BEWERTUNGEN
2020
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