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Handwritten Letter That Boost Your Response Rates
Handwritten by robots, ensuring quality is never left to chance.
Handwritten Letter650
PERSONAL TEXTS
DIRECT MAIL
SHIPPING 3 BUS. DAYS
FROM 10 PCS
WITH FOUNTAIN PEN
Handwritten Letter1.000
PERSONAL TEXTS
DIRECT MAIL
SHIPPING 3 BUS. DAYS
FROM 10 PCS
WITH FOUNTAIN PEN
500+ Tailor-MadeFormats
PERSONAL TEXTS
DIRECT MAIL
SHIPPING 10 BUS. DAYS
FROM 250 PCS
WITH FOUNTAIN PEN
Boost Lead Generation with Personalized Handwritten Letters
Today, capturing the attention of a company’s decision-makers is more challenging than ever. Cold emails are often ignored or flagged as spam, making it difficult to stand out. A handwritten letter, however, offers an effective alternative. It feels more personal and conveys genuine appreciation, helping it rise above the flood of impersonal digital messages.
Why Handwritten Letters Work Perfectly
Handwritten letters possess a unique personal touch that immediately captures the recipient’s interest. Such gestures make recipients feel valued and important, positively influencing their perception of the sender. By using neutral stationery and including personally relevant content, handwritten letters foster sympathy and build trust.
GDPR Compliant and Legally Secure
Another distinct advantage of handwritten letters is their compliance with GDPR regulations. Unlike personal emails, which require explicit consent (opt-in) before being sent, letters can be sent without prior approval. Customers are instead offered an opt-out option to decline future mailings. This simplifies the initial contact process and opens up new opportunities for generating leads.
A Smart Approach to Lead Generation
Handwritten letters are a thoughtful and personalized way to connect with potential customers. They send a clear message: “The sender cares enough to make an effort.” This personal touch not only increases the likelihood of the recipient engaging with the offer but also fosters a sense of connection. People appreciate genuine, personalized communication, and a handwritten letter demonstrates that the message is specifically tailored to them. This gesture of appreciation builds rapport, elicits positive emotions, and heightens interest in the offer.
B2B lead generation made easier by handwritten letters
The biggest challenge in sales is that today only a very small percentage of your ideal customers are actively looking for your solution or service. Studies show that only about three percent of your ideal customers plan to make a purchase in the next 30 to 90 days. The majority of your target group does not yet have an urgent need. That’s why it’s important to establish a relationship with potential customers early on, before they become interested in making a purchase. The aim is for these customers to already know, appreciate and trust your company when the need arises.
Handwritten letters offer an effective approach to positively stand out. They can play an important role in acquiring new customers in particular, as they appear more personal and express appreciation. Successful campaigns achieve impressive response rates of 10 to 40 percent – provided that the success factors are taken into account. The key is to use handwritten letters not just as an advertising medium, but as a strategic tool for relationship management.
Our most successful customers invest time in the preparation of their handwritten acquisition letters. Instead of interchangeable advertising messages, they rely on individual content that offers real added value. This careful approach strengthens the perception of quality and commitment, which in the long term pays off in successful new customer acquisition and higher customer retention.