{"id":91080,"date":"2021-05-15T12:00:17","date_gmt":"2021-05-15T10:00:17","guid":{"rendered":"https:\/\/shop.pensaki.com\/?p=91080"},"modified":"2023-12-26T11:03:52","modified_gmt":"2023-12-26T10:03:52","slug":"why-handwritten-letters-really-work-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/shop.pensaki.com\/en\/why-handwritten-letters-really-work-in-the-digital-age\/","title":{"rendered":"Why handwritten letters really work in the digital age"},"content":{"rendered":"
[vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”90″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h1″ text_font=”font-169571″ text_size=”fontsize-326351″ text_weight=”700″ text_height=”fontheight-179065″ text_space=”fontspace-111509″]Why Handwritten Letters Really Work In The Digital Age[\/vc_custom_heading][uncode_info_box items=”Categories|do_not_display_prefix,Author|no_avatar|inline_avatar|do_not_display_prefix,Date” text_size=”fontsize-928077″ text_weight=”300″ text_space=”fontspace-210350″ separator=”pipe”][uncode_author_profile avatar_position=”top” avatar_size=”50″ author_name_linked=”” heading_semantic=”p” text_font=”font-169571″ text_size=”fontsize-299858″ text_weight=”300″ text_color=”color-lxmt” author_bio=”” social=””][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”90″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″][vc_column_text]When we talk about handwritten letters and messages in today’s digital age, it sounds more like a step backward than progress. Even though digitization has yielded many advantages for us over the last few decades, it also has considerable disadvantages.<\/p>\n
We are overwhelmed by an overload of messages. To get this sorted as quickly as possible, we have to react with automatisms. For example, e-mails that look like advertising are immediately declared as such by our brain, and they end up in the trash without being read. How do you manage to reach potential customers nowadays? Are handwritten letters a possible alternative?[\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row row_height_percent=”25″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”90798″ media_width_percent=”90″ media_ratio=”twentyone-nine” alignment=”center” media_link=”url:https%3A%2F%2Fshop.pensaki.com%2Fen%2Fhandwritten-letters-with-envelopes%2F|title:Generate%20More%20Qualified%20B2B%20Leads%20with%20bespoke%20handwritten%20letters”][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”90″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″][vc_custom_heading]How to stand out from the digital flood [\/vc_custom_heading][vc_column_text]Marketing experts have already recognized that conventional snail-mail<\/a> is now a good way of reaching people again. But many others also resort to this type of communication, albeit often very uninspired and uncreative. Handwritten letters will definitely get you noticed. Today it\u2019s more and more about how to use handwriting to communicate<\/a> unique messages most effectively.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”25″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”90800″ media_width_percent=”90″ media_ratio=”twentyone-nine” alignment=”center” media_link=”url:https%3A%2F%2Fshop.pensaki.com%2Fen%2Fhandwritten-letters-with-envelopes%2F|title:Generate%20More%20Qualified%20B2B%20Leads%20with%20bespoke%20handwritten%20letters”][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”90″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″][vc_custom_heading]How does the ideal handwritten message look like?[\/vc_custom_heading][vc_column_text]You don’t have to write a long novel. Get to the point instead<\/a>. A few personal lines on the back of a postcard can produce tremendous results. Marc Zuckerberg, for example, writes two to three handwritten cards to customers, colleagues, and service providers every day. You can be absolutely sure that the recipients of these cards will have their full attention. When was the last time you received a handwritten message from your boss, a colleague, or a supplier? Even if the message on the postcard is concise, it works. It already stands out in a pile of machine-generated mailings and invoices you receive daily. You might even pin it on the wall within sight after reading. Therefore, it has a lasting effect; you will remember it for a long time. Such achievements open up a whole new perspective for corporate communication. Handwritten messages surprises are kept in mind by the recipients.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”25″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_single_image media=”90796″ media_width_percent=”90″ media_ratio=”twentyone-nine” alignment=”center” media_link=”url:https%3A%2F%2Fshop.pensaki.com%2Fen%2Fhandwritten-letters-with-envelopes%2F|title:Generate%20More%20Qualified%20B2B%20Leads%20with%20bespoke%20handwritten%20letters”][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”90″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″][vc_custom_heading]Creating Memorable Experiences By Focusing On The Perceived Value[\/vc_custom_heading][vc_column_text]While marketing departments focus on reaching many people without spending much money, it\u2019s no longer as easy as it was. The cheapest option is to start an e-mail campaign. But it is crucial to get past spam filters and get the recipient of the message to read the message. Studies have shown that 92% of managers don\u2019t even read advertising e-mails. Most of the time, your message won\u2019t get anywhere. So far, the click rates have been happily analyzed, whereby one important factor has always been left out: communication is not to be equated with information. Understanding always takes place on several levels, such as on the emotional. Only if you reach the customer exactly there can you build a relationship with them.<\/p>\n