{"id":91088,"date":"2023-05-28T21:48:09","date_gmt":"2023-05-28T19:48:09","guid":{"rendered":"https:\/\/shop.pensaki.com\/?p=91088"},"modified":"2024-01-27T19:12:25","modified_gmt":"2024-01-27T18:12:25","slug":"accelerating-growth-through-win-back","status":"publish","type":"post","link":"https:\/\/shop.pensaki.com\/en\/accelerating-growth-through-win-back\/","title":{"rendered":"Accelerating Growth through Effective Customer Win-Back"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;90&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-326351&#8243; text_weight=&#8221;700&#8243; text_height=&#8221;fontheight-179065&#8243; text_space=&#8221;fontspace-111509&#8243; uncode_shortcode_id=&#8221;156580&#8243;]Accelerating Growth through Effective Customer Win-Back[\/vc_custom_heading][uncode_info_box items=&#8221;Categories|do_not_display_prefix,Author|no_avatar|inline_avatar|do_not_display_prefix,Date&#8221; text_size=&#8221;fontsize-928077&#8243; text_weight=&#8221;300&#8243; text_space=&#8221;fontspace-210350&#8243; separator=&#8221;pipe&#8221;][uncode_author_profile avatar_position=&#8221;top&#8221; avatar_size=&#8221;50&#8243; author_name_linked=&#8221;&#8221; heading_semantic=&#8221;p&#8221; text_font=&#8221;font-169571&#8243; text_size=&#8221;fontsize-299858&#8243; text_weight=&#8221;300&#8243; text_color=&#8221;color-lxmt&#8221; author_bio=&#8221;&#8221; social=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;127469&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;164907&#8243;][vc_column_text uncode_shortcode_id=&#8221;189182&#8243;]<\/p>\n<h2>Effective Win-Back with Handwritten <a href=\"https:\/\/shop.pensaki.com\/en\/write-your-way-to-sales-success\/\">Postcards<\/a><\/h2>\n<p>In the quest for new customers, many businesses overlook the cost-effectiveness of winning back former clients. When companies successfully re-engage these customers with appealing offers, the outcomes are often remarkable. Key to this success is the choice of communication. In this digital age, a mere email no longer suffices. Here, we delve into why <a href=\"https:\/\/shop.pensaki.com\/en\/handwritten-postcards-direct-mail-strategy\/\">handwritten postcards<\/a>, a revival of traditional snail-mail, have become a <a href=\"https:\/\/shop.pensaki.com\/en\/handwritten-notes-on-unbranded-stationery-drive-results\/\">standout<\/a> method for reconnecting with past customers. Their uniqueness and creativity in communication set them apart, making them an increasingly popular choice for customer win-back campaigns.<\/p>\n<h2>Personal Touch: The Core of Successful Customer Win-Back<\/h2>\n<p>To win back former customers, shifting focus to personal interaction is crucial. Direct, personal communication, especially through handwritten messages, proves to be more effective than even phone calls. In the realm of customer win-back, campaigns utilizing handwritten postcards have shown astonishing success. <strong>For instance, Pensaki customers have witnessed a win-back rate between 9 and 12%, significantly outperforming standard acquisition rates of around 5%.<\/strong> A prime example is the use of these strategies by electricity providers. In a competitive market where customers can easily switch providers, establishing a personal connection becomes vital. Handwritten postcards with tailored offers have effectively re-engaged customers, indicating the power of personal touch in rekindling business relationships.<\/p>\n<h2>Win-Back with Emotion-Driven Reactivation and Building Trust<\/h2>\n<p>The emotional aspect of customer relationships often outweighs minor price differences. Quick, personal interaction during issues is crucial, and establishing a solid emotional business relationship is key to customer loyalty. Handwritten communications play a significant role in this. They express a high level of personal appreciation, making customers feel valued and not just like a number. This section will explore the concept of \u201ccostly signaling,\u201d as coined by marketing expert Rory Sutherland, and how handwritten messages can significantly impact customer perception and trust, thereby fostering stronger customer loyalty.<\/p>\n<h2>Leveraging Handwritten Messages for Maximum Win-Back<\/h2>\n<p><a href=\"https:\/\/shop.pensaki.com\/en\/shop\/handwritten-invitations-rsvp\/\">Handwritten<\/a> messages have a profound effect on recipients, combining personal style and the tactile experience of a physical message. This approach not only conveys appreciation but also leads to measurable results like higher response rates.<strong> It aligns with the principle of reciprocity, as noted by social psychologist Robert B. Cialdini, playing a vital role in successful marketing strategies.<\/strong> Additionally, handwritten mailings have shown remarkable open and response rates, up to 90% and 40% respectively, especially in customer win-back scenarios. The effectiveness of these strategies is further enhanced by the advent of handwriting robots like Pensaki, offering an efficient solution for businesses to employ this personal touch without the time-consuming process of writing each message by hand. This section will also invite readers to explore more on this topic in our blog, providing insights into the digital age&#8217;s unique blend of traditional and modern marketing techniques.[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;10&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;179284&#8243;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;86533&#8243; media_width_percent=&#8221;90&#8243; media_ratio=&#8221;twentyone-nine&#8221; alignment=&#8221;center&#8221; media_link=&#8221;url:https%3A%2F%2Fshop.pensaki.com%2Fen%2Fhandwritten-letters-with-envelopes%2F|title:Generate%20More%20Qualified%20B2B%20Leads%20with%20bespoke%20handwritten%20letters&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In modern marketing, winning back former customers, known as &#8220;Customer Win-Back,&#8221; is more cost-effective than acquiring new ones. Handwritten postcards have emerged as a highly effective tool in these campaigns, offering a personal touch that stands out in the digital age. These personalized messages significantly increase customer re-engagement rates, creating an emotional bond and sense of value. Electricity providers exemplify this strategy&#8217;s success, using handwritten postcards to re-attract customers in a competitive market. Incorporating personal, tangible communication methods like these has proven to be a powerful approach in re-establishing customer loyalty and trust.<\/p>\n","protected":false},"author":9,"featured_media":89692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8956],"tags":[8970,9006,8958,9157],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v21.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accelerating Growth through Effective Customer Win-Back<\/title>\n<meta name=\"description\" content=\"In modern marketing, winning back former customers, known as &quot;Customer Win-Back,&quot; is more cost-effective than acquiring new ones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.pensaki.com\/en\/accelerating-growth-through-win-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accelerating Growth through Effective Customer Win-Back\" \/>\n<meta property=\"og:description\" content=\"In modern marketing, winning back former customers, known as &quot;Customer Win-Back,&quot; is more cost-effective than acquiring new ones. Handwritten postcards have emerged as a highly effective tool in these campaigns, offering a personal touch that stands out in the digital age. These personalized messages significantly increase customer re-engagement rates, creating an emotional bond and sense of value. Electricity providers exemplify this strategy&#039;s success, using handwritten postcards to re-attract customers in a competitive market. Incorporating personal, tangible communication methods like these has proven to be a powerful approach in re-establishing customer loyalty and trust.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shop.pensaki.com\/en\/accelerating-growth-through-win-back\/\" \/>\n<meta property=\"og:site_name\" content=\"PENSAKI.COM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pensaki.official\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-28T19:48:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-27T18:12:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shop.pensaki.com\/wp-content\/uploads\/2020\/06\/3_-handwritten-thank-you-cards-by-PENSAKI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andrea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Accelerating Growth through Effective Customer Win-Back\" \/>\n<meta name=\"twitter:description\" content=\"In modern marketing, winning back former customers, known as &quot;Customer Win-Back,&quot; is more cost-effective than acquiring new ones. Handwritten postcards have emerged as a highly effective tool in these campaigns, offering a personal touch that stands out in the digital age. These personalized messages significantly increase customer re-engagement rates, creating an emotional bond and sense of value. Electricity providers exemplify this strategy&#039;s success, using handwritten postcards to re-attract customers in a competitive market. 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