Costly Signaling – Making a Lasting Impression on Your Prospects
As a marketing and sales professional, you know the importance of making a lasting impression on your prospects. But have you considered the power of costly signaling? By investing time and resources into a handwritten note on high-quality, unbranded stationery, you are signaling to your prospect that you value their time and are willing to go the extra mile to build a relationship. This can help set you apart from the competition and make a lasting impression.
Psychological Reciprocity – Creating a Positive Association with Your Company
When you send a handwritten note, you are also tapping into the psychological principle of reciprocity. By taking the time to write a personal message, you are creating a positive association between your company and the prospect. This can increase the likelihood that they will reciprocate by taking the next step in the sales process, whether that’s responding to your email or setting up a meeting.
GDPR – Why Direct Mail is Your Best Bet
With GDPR regulations in place, sending unsolicited emails can result in hefty fines. But direct mail is still a legally valid option, as long as you don’t have the opt-in for emails. By sending a handwritten note, you are not only avoiding potential legal trouble, but you are also standing out from the crowded email inbox and making a memorable impression on your prospect.
In summary, a handwritten note on quality stationery can be the best marketing investment you’ll make. It signals to your prospect that you value their time and are willing to go the extra mile, creates a positive association with your company, and is a legally valid option in the era of GDPR. So go ahead, grab a pen, and start writing.
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