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Do you want to generate high-quality B2B leads without relying on inbound marketing alone?

Successful B2B Lead Generation: Standout or Standby

Email (only GDPR-compliant with double opt-in) ¹ : 1%
Print Direct Mail (GDPR-compliant without opt-out) ¹: 5%
Pensaki-letters (GDPR-compliant without opt-out) ²: 40%

Digital marketers are regularly surprised when they become familiar with the realities of direct mail ROI. Because when it comes to response rates the offline channel beats all digital channels by a landslide. This is especially true for PENSAKI campaigns in the context of B2B lead generation campaigns.

According to EU-GDPR, your (cold) direct marketing message constitutes an unreasonable nuisance. Therefore strict legal limitations must be considered. If the invitation is sent by email, consent with the double-opt-in is legally required. If the invitation is sent by direct mail, no prior consent is required.

While recipient opt-ins aren't compulsory in the case of direct mail, gaining legitimate interest is. If your company can prove your campaign is of legitimate interest to those you are targeting, the need for consent disappears. This is unlike email marketing, where consent is always required. Cold contact by email, WhatsApp, text messages are NEVER GDPR-compliant, whether for consumers or business.

Lead Generation Success: PENSAKI Response Rates

Direct MailResponse Rate



"PENSAKI invitations generate new leads for our Oracle Eloqua campaign. Lead conversion rate of about 40%!"

Direct MailResponse Rate



"... achieved a great direct mail response rate with PENSAKI. 10 percent of those contacted made an appointment."

Direct MailResponse Rate



"With Pensaki we easily achieved a 24% response rate. Normally, even with up-to-date data, the response rate is below 2%."

Direct MailResponse Rate


R as Results

"... achieved a great direct mail response rate as 40 percent of the recipients were converted as Leads."

Lead Generation Success: PENSAKI Response Rates

PENSAKI invitations to Oracle Eloqua Webinar (cold): 40%
PENSAKI invitations to exhibition (cold): 10%
PENSAKI invitations to conference (warm): 24%


"PENSAKI invitations generated a 40 percent response rate for our Oracle Eloqua campaign."


"We achieved a 10 percent response rate with our cold PENSAKI direct mail campaign."


"With PENSAKI we easily achieved a 24 percent response rate. Normally, the rate is below 2 percent."

Why are PENSAKI campaigns so successful? Quality Matters.

Generate GDPR compliant leads with handwritten letters without breaking the law


100% GDPR compliant lead generation without opt-in consent.


Humans don't evaluate things, but their meaning.


Non-rational factors drive most of our decisions.

Marketing KPIs

Digital marketing doesn't provide any silver bullet.

Successful B2B Lead Generation with PENSAKI

Sales has not become easier in the digital world. In fact, B2B lead generation poses enormous challenges for 90% of all companies. Without establishing initial contact with decision-makers at a qualified (ideal) customer, all that remains is to hope for an inbound marketing miracle. B2B lead generation is a massive challenge, as proactively addressing ideal customers remains the only way to build a reliable sales pipeline.

When trying to reach decision-makers personally, without any prior personal contact, your sales team can demonstrate its real greatness as sending unsolicited email is NOT compliant with privacy laws. In addition, decision-makers are simply massively annoyed when you send the cold mails. As Anand Sanwal once said, 93.3 percent of all cold sales emails sucked:

As a result, exactly two communication channel remains available in the context of cold lead generation campaigns, phone calls, and B2B direct mail campaigns to generate B2B leads.

As a result, the office staff is very well trained to prevent unwanted telephone calls from sales and marketing people. That's why it usually takes between 4.5 and 8.2 call attempts to make the first call with a qualified prospect. This underlines why one of the most important elements of successful sales engagement is persistence.

Disturbing other people at work without being asked very rarely leads to positive results. Only employees without decision-making authority like to take the time to talk to sales staff. Those people anyhow have nothing relevant on their desk.  The result are worthless "zombie sales opportunities" in your sales pipeline that will waste further resources in sales.

The good news is: There is a great way to generate effectively B2B leads, without being a nuisance and without breaking any privacy laws. All you need to do is to focus on two things:  relevance and appreciation.

What happens if you make the first contact with a high-quality PENSAKI letter or an invitation to a webinar and then follow up on this basis by phone? Your sales pipeline will suddenly be filled with relevant sales opportunities. With PENSAKI, you too will achieve outstanding results, as long as you take the success factors for B2B lead generation campaigns into account.

PENSAKI Lead Generation Starter Kits

All PENSAKI lead generation starter kits are shipped to you in parcel, with open envelopes. Your lead generation letters and the addresses on the envelopes will be written in PENSAKI handwriting with a fountain pen. You can then conveniently add something else, for example, a flyer or your business card. In this way, you can keep the handwritten letters for customer acquisition personally relevant in terms of content. We usually ship all PENSAKI lead generation starter kits within 5 business days.

Starter Kit 400

You can immediately start this lead generation campaign to effectively address 250 decision-makers of your choice.

Notes with Envelopes

€ 600

(excl. 19% VAT and Postage)

Order Now!

Starter Kit 650

You can immediately start this lead generation campaign to effectively address 250 decision-makers of your choice.

Letters with Envelopes

€ 800

(excl. 19% VAT and Postage)

Order Now!
WYSIWYG PDF-Sample Letter 650

Starter Kit 1000

You can immediately start this lead generation campaign to effectively address 250 decision-makers of your choice.

Letters with Envelopes

€ 1.000

(excl. 19% VAT and Postage)

Order Now!
WYSIWYG PDF sample letter 1000

Lead Generation Campaigns With PENSAKI

Pensaki Texteingabe Online Editor Mockup

With all our PENSAKI standard letters, you can start the order process immediately.  Simply click on "ORDER NOW".

In the case of a PENSAKI tailor-made direct-mail campaign, you will receive an email from us with your personal access data. In any case, you must first register with PENSAKI so that you can save your drafts and create text templates.

Read more: Text entry
Pensaki Datenimport Online Editor

You simply import all personal salutations and addresses, on the basis of the provided PENSAKI import template. You will get your import template after you have entered the text and saved it. Then simply click on "1. download template" above the table and save this file.

For the correct preparation of data, basic knowledge of Google Sheets, MS Excel, OpenOffice Calc, or Numbers is mandatory. Addresses, personal salutations, and optionally personalization segments are imported.

Read more: Data import
Pensaki Inhaltliche Kontrolle mit der Vorschau

With the PENSAKI preview feature, you can control the content of your mailing. The content preview is used exclusively for checking the content of your campaign. You can also download your campaign as a PDF.

Read more: Preview
Pensaki Datenimport Online Cart Mockup

Once your campaign is ready, simply click on "Add to cart" at the end. You can also collect different letters in your shopping cart. Nothing gets lost here. You can also interrupt your work and continue at any time. After you have entered all the billing address details (only required for initial registration), simply click on CONTINUE. Then select the desired payment method:→ directly with credit card→ via Pay Pal or→ by invoice (possible from € 200 Euro for business customers).

Read more: Check-out
Pensaki Versandbestätigung

At PENSAKI there are different shipment options depending on the product and the size of your lead generation direct mail campaign. All standard formats from the online shop will be sent directly by mail within 3 working days. In the case of tailor-made enterprise direct mail campaigns (from 250 letters) the desired shipment type will be agreed upon in advance.

Read more: Shipment Options

PENSAKI  in the news

"In fact, the handwriting conveys authenticity: if you look very closely, you can see the irregularly distributed ink, the minimal imprint of the fountain pen in the paper, the lines of letters that are not exactly parallel."

"The handwritten postcard promises attention - besides time, the most important resource in the media world."

"The Pensaki postcard is so unusual and so amazing, simply a great way to stand out from the daily media frenzy and to reach your audience effectively."

"A great company called Pensaki can create handwritten cards for you and send them directly. You don't have to worry about a thing, they'll do it all for you!"

The most effective lead generation opportunities

Successful lead generation always begins with a relevant event with your targeted prospects. Each of these occasions requires a personal invitation. A personal invitation is always the first priority, whether it is a conference, trade fair, or webinar to generate B2B leads. Since only a fraction of your ideal customers is currently in a "buying mood", a high number of participants is required. Only about 3% of your ideal customers have NOW the need and the necessary budget to become your customers. With PENSAKI lead generation campaigns you can reach your ideal customers in a very effective way. Expressing appreciation distinguishes your invitation immediately from all the other invitations from your competitors.

Webinar Invitation

B2B lead generation with webinars is very effective if you succeed in winning decision-makers as participants. Thus, ideal customers can get a - non-binding - first impression of your service offer. This is where PENSAKI campaigns are ideal for giving your invitation more significance and addressing your target group professionally.

Direct Mail Campaign

Especially in the lead generation context, the biggest hurdle in the sales process is establishing the very first contact. The acquisition of new customers on the basis of professional and appreciative lead generation letters enables extraordinary results, especially in combination with a telephone follow-up.

Event Invitation

Bespoke invitations to a (relevant) event can be very effective to generate leads, i.e. enabling an initial contact with decision-makers at ideal customers. A professional, appreciative invitation immediately puts your event in a different light.