Get More Reviews with Handwritten Postcards by PENSAKI

Renowned marketing expert Rory Sutherland explains that handwritten messages work through “costly signaling”. They subconsciously communicate to the recipient that the sender has invested time, effort and resources – a visible signal that is automatically perceived as more valuable. Handwritten postcards are a high-quality medium that enter the recipient’s physical world and are held in the hands.

This contact creates a stronger emotional bond because our brain processes tangible experiences more intensely and generates more memories than digital experiences.

In a world of information overload, where countless digital messages demand our attention every day, these postcards stand out.

They trigger different cognitive processes: appreciation, uniqueness and an awareness of the effort behind the message. This principle explains why handwritten postcards create attention and lasting memories.

Many PENSAKI customers use this effect in a targeted way and achieve response rates of up to 40%. They are an effective way to build trust, strengthen emotions and achieve measurable success.

Customer reviews are essential for the success of brands – they create trust and increase the willingness to buy. However, many customers only leave reviews when they are actively asked to do so. This is where handwritten postcards offer a simple but very effective solution. In contrast to digital messages, postcards stand out immediately. They convey appreciation and are remembered for longer thanks to their tactile quality. The customer feels personally addressed, which increases the likelihood of a positive response. Another advantage:

In contrast to emails, no consent is required for postal mailings in accordance with the GDPR, which makes the method legally unobjectionable.

The key to success lies in a clear message and a call to action, for example with a QR code that leads to the review page. With a service like PENSAKI, this strategy can also be implemented on a large scale – for more reviews and stronger customer loyalty.

At a time when quick emotions dominate, a handwritten birthday card is a real opportunity to stand out from the crowd. Why? Because it conveys pure appreciation – without advertising, without sales pressure. A card like this penetrates the physical world of the recipient, is held in the hand and thus creates emotional points of contact that our brain processes more intensively than digital messages.

Renowned marketing expert Rory Sutherland explains that such elaborate gestures work through “costly signaling”:

they subconsciously show the recipient that time, effort and resources have been invested. This creates trust and lasting memories – something that has become rare in our fast-paced, digital world. Birthday cards make an impression even without advertising. Many PENSAKI customers use them specifically to strengthen customer loyalty and retention. With their emotional impact, they create lasting connections – an investment in real relationships that pays off in the long term.

Winning back former customers is a challenging task, but handwritten postcards offer a particularly effective solution. With recovery rates of between 6 and 12 percent, they clearly outperform many other methods. Even more impressive: many PENSAKI customers regularly achieve response rates of up to 40%.

The key to success lies in the personal approach and the signal of appreciation. A handwritten postcard conveys that the company really cares about the customer and is prepared to invest in the relationship.

This authentic message stands out from standardized emails or printed promotional materials that are often ignored.With a service like PENSAKI, companies can easily scale this strategy without sacrificing quality.Lost customers feel valued by the personalized approach, which increases their willingness to return to the brand. Try it out and ensure lasting success in customer reactivation.