Using bespoke handwritten postcards for your next direct mail campaign will be a very smart idea to make your message stand out. With millions of marketing experts competing against each other for the limelight, it is vital to follow a unique strategy. Your message needs to stand out in order to be remembered. Sending handwritten postcards instead of cheap printed postcards is a very smart choice. This expression of appreciation has a price that few are able to pay. And it is precisely this difference that all recipients recognize at first glance.

Robot – handwritten postcards are anything but old-fashioned. Such postcards, written with fountain pens or ballpoint pens and not just cheaply printed, convey much more than just your message to all recipients. Therefore, PENSAKI postcards in handwriting will be positively remembered by all recipients, especially if you have taken into account the important success factors. This expression of appreciation stands out and is rewarded with attention, while the mundane printed matter of your competitors lands unnoticed in the trash.

Only writing by yourself with a fountain pen or ballpoint will be more effective.

Handwritten postcards will make your competitors look lame

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"Reliable, friendly & competent! We had both letters and postcards produced via PENSAKI as part of a direct mail campaign. The process went off without a hitch, we were well-advised and the results were a success!"

Jeannette, Art Director - 07.10.2021 🇩🇪

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"Great customer service and product - This is my third time ordering with Pensaki and I had a great experience as always. Thank you!"

Thao B. - 16.04.2021 🇬🇧

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"Both the support in advance and the support during the order as well as the handling were very good. We are very satisfied with the result."

Claudia - 06.10.2021 🇩🇪

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"Just great - Thanks for the bespoke support and the great quality. Handwritten postcard mailings, always happy to work with you again."

Jan S. - 19.03.2021 🇩🇪

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"Completely satisfied! Fast and friendly response to all kinds of requests; they try to make every request as possible for the customer - thanks for that and keep it up!"

Lina W. - 16.03.2021 🇦🇹

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"Easier and faster than I thought! I was worried at first that the tool would be very time-consuming and not feasible for my 1,000 orders. But it was very easy, support was always available and helpful with questions, so I'm happy all around. This was only our first order, but it certainly won't be our last!"

Tabea S. - 08.04.2021 🇩🇪

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"Worked like a charm! Configured online without problems and 2 business days later the letters were delivered :-) "

Florian R. - 04.01.2021 🇩🇪

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"Perfect: Fast, uncomplicated support from second 1! Fast & flexible implementation. Thanks again! "

Philipp R. - 03.02.2021 🇩🇪

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"Great processing, great result! Every year again... Thanks for the great turnaround on over 3,000 Christmas cards in 2020 - am always fascinated by how perfect the result is!"

Ingo M. - 02.12.2020 🇩🇪

Win-back churned customers with amazing handwritten postcards

How do you win back lost customers?When winning back former customers, the focus must be on making personal contact. To reach him immediately, only direct conversation or handwritten message works, which is even much more successful than a phone call. Pensaki customers achieve a customer win-back rate of between 9 and 12 percent during a win-back campaign with handwritten postcards! This is a significant increase over normal new customer acquisition of about four percent.

"Business relationships without an emotional level are fundamentally questioned even for minor problems and price differences."

A good example of customer win-back mailings with handwritten postcards are utility providers. Since every German household is free to choose its provider, the market is hotly contested. By law, the customer can easily and quickly switch electricity companies within just three weeks. You therefore quickly lose a customer to a cheaper provider if you have not built up a personal relationship with them.

The opportunity: reactivation through emotionalizationIn fact, for most customers, an emotional bond with a provider is more important than the small price difference for gas and electricity. Should there ever be a problem, quick and easy personal contact is essential. A stable business relationship is a necessary condition for customer loyalty and is characterized by high resilience on both sides. If the customer feels valued and not just like an unimportant number, he will also put up with the price difference.

Handwritten Postcards that will surprise and delight your customers