PENSAKI Campaigns To Win & Retain Customers

Driving Response Rates 40%
Driving Win-Back Rates 12%
Reducing Ecommerce Returns 33%

With PENSAKI campaigns you are able to leverage the power of surprise and delight at scale to create memorable brand experiences. Creating such experiences can set your brand apart from your peers. Creating experiences that engage, excite and entertain are making your business stand out. With PENSAKI you can give unanticipated perks to customers in order to renew interest, boost purchases and restore loyalty. That's why especially digital thought leaders already successfully leverage the power of our bespoke PENSAKI letters. PENSAKI is a European GDPR-compliant online service where you can order bespoke handwritten notes at scale to effectively generate new leads or to increase customer retention.

Direct Mail Response Rates Compared: Standout or Standby

Legally speaking, all business invitations are advertising. Therefore, sending an invitation (according to EU-GDPR) may also constitute an unreasonable nuisance. If the invitation is sent by email, consent with the double-opt-in is legally required beforehand. If the invitation is sent by direct mail, no prior consent is required. While recipient opt-ins aren't compulsory in the case of direct mail, gaining legitimate interest is. If your company can prove your campaign is of legitimate interest to those you are targeting, the need for consent disappears. This is unlike email marketing, where consent is always required. Cold contact by email, WhatsApp or SMS are not GDPR-compliant, whether for consumers or business. As a result, the DMA Response Rate Report 2018 demonstrate, high-quality offline mailings can make a very important value contribution.

Email (only GDPR-compliant with double opt-in) ¹ : 1%
Print Direct Mail (GDPR-compliant without opt-out) ¹: 5%
Pensaki-letters (GDPR-compliant without opt-out) ²: 40%

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Why are PENSAKI campaigns so successful? Perceived Value Matters

Generate GDPR compliant leads with handwritten letters without breaking the law

EU-GDPR

100% GDPR compliant lead generation without opt-in consent.

PSYCHOLOGY

Humans don't evaluate things, but their meaning.

NEUROSCIENCE

Non-rational factors drive most of our decisions.

Marketing KPIs

Digital marketing doesn't provide any silver bullet.

Reliability

Quality

API Integration

Transparency

PENSAKI enables Surprise & Delight at Scale

Lead Generation with PENSAKI

Quality over quantity. Making a great first impression is particularly important when it comes to pitching to potential clients. While most of your peers are still desperately trying to generate leads with cheap direct mail campaigns, you can have a cutting edge with PENSAKI. Quality is the ultimate differentiator, especially in the context of acquiring new customers. You have the choice to positively stand out from your competition or to stand by. The lead generation letter remains one of the most effective of all direct mail formats.

Customer Retention with PENSAKI

Creating emotional bonds between brands and their consumers enhances brand loyalty and profitability. Therefore, emotionalizing the customer relationship is a decisive competitive factor in terms of customer loyalty. PENSAKI campaigns, as an expression of appreciation, can make a very important contribution here. For customer loyalty, only the best will do. Customer loyalty requires an amazing customer experience. Customer satisfaction and loyalty are increasingly determined by the complete set of customer experiences across multiple interactions with the brand.