The European online handwritten letter service since 2014

PENSAKI handwritten letters are rewarded with attention

Since 2014, online marketing experts from start-ups, corporations, and SMEs are relying on PENSAKI to execute successful handwritten direct mail campaigns. The recourse to supposedly outdated handwritten letters achieves outstanding results in the context of lead generation campaigns and campaigns to increase customer loyalty. This is particularly the case when the valid success factors are taken into account.

In a world where digital technologies dominate our communications, it can be difficult to establish and maintain a personal connection with customers. One smart way to achieve this is by sending handwritten notes, for example.

Marketers today no longer rely exclusively on online marketing but are increasingly turning to supposedly old-fashioned approaches such as handwritten letters, cards, or postcards. This is because, precisely because of the focus on digital channels, many companies have neglected the personal experience with the brand.

However, it has been shown that a combination of digital and analog marketing measures is more successful than a one-sided focus on just one channel. Companies that use both channels can engage their customers on different levels and build long-term loyalty. Today, a well-thought-out combination of online and offline marketing is essential to reach the broadest possible target group and to be successful.


handwritten letters facilitate the prospecting of new customers

Handwritten Letters Are Ideally Suited For Lead Generation

Attracting the attention of corporate decision-makers is actually very difficult in the digital age. Cold emails are not only illegal but also mostly always ignored in the spam folder. This is where psychology comes in: people value personal interactions and are more likely to engage with a message if they feel it was written specifically for them and conveys value.

A handwritten letter on neutral stationery with personally relevant content is a promising approach to reaching out to potential customers and capturing their interest. This is because a handwritten letter has a personal touch and therefore conveys a higher level of appreciation. The recipient feels appreciated and important, which has a positive effect on the sender’s image.

In addition, handwritten letters or handwritten notes offer an excellent opportunity to be EU-GDPR compliant, as the opt-in requirement that is mandatory for all electronic channels does not apply here.

⇥ Handwritten letters

handwritten notes are rewarded with attention

Handwritten Notes Stand Out And Get A Response

Handwritten notes are simply an effective way to increase response rates and customer loyalty. Through personal words and individual design, a special appreciation is expressed to the customer. The card shows that the company has taken the time and effort, for example, to thank the customer. This creates a positive experience that can help strengthen bonds and foster customer loyalty.

In addition, handwritten cards are a great way to stand out from the competition and stay in the customer’s mind. In the digital age, handwritten cards are a welcome change from emails and text messages and can help build a more personal relationship between companies and customers. Handwritten thank you notes are consequently a simple but very effective way to strengthen customer loyalty and express the company’s appreciation to its customers.

⇥ Handwritten Notes

Handwritten postcards are likely to end up on your refrigerator door

Bespoke Handwritten postcards produce strong results

Handwritten postcards can be a very powerful tool to increase response rates and improve customer loyalty. If the postcards are truly handwritten with a ballpoint pen, they can express appreciation. Handwritten postcards often end up on the refrigerator, as opposed to cheap printed matter that is discarded directly.

Sending handwritten postcards via snail mail is also the only way to communicate when customers have not opted-in to email, as required by the EU GDPR. Handwritten postcards are a great way to thank a customer for an order and ask for a review.

Handwritten postcards are therefore ideal for CRM campaigns to reactivate both existing customers and former customers – many of our customers have already successfully won back customers in this way.

⇥ Handwritten Postcards

Handwritten parcel inserts can increase customer loyalty

Handwritten Packaging Inserts that will wow your customers

In eCommerce, customers often have very little personal connection with DTC brands, therefore the unboxing experience also becomes an important driver of customer loyalty. Handwritten inserts, written with fountain pens and not just printed, are a very effective way to increase customer satisfaction and build an emotional connection with customers.

Customer loyalty is critical as the cost of customer acquisition skyrockets and the first purchase is often not profitable. Authentic handwritten package inserts not only reduce return rates but also help build a positive emotional connection. Such seemingly small detail can have a big impact on customer loyalty and satisfaction, ultimately leading to stronger customer loyalty and therefore automatically higher profitability.

⇥ Handwritten Parcel Inserts

One second of attention equals on average 3 days of memory

Five Top Challenges of Direct-to-Consumer Brands

DTC e-commerce brands face a unique set of challenges in today's market, including exploding customer acquisition costs, weak customer loyalty, high percentage of returns, data protection laws, and profitability of first purchases. To overcome these challenges, DTC brands must focus on improving their customer experience, building strong relationships with customers, and leveraging thoughtful interventions such as parcel inserts and mailed thank you cards to provide a personalized and memorable experience. By doing so, DTC brands can differentiate themselves from the competition and build a loyal customer base that will drive sustained growth and profitability.

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Yeah, the digital marketing hype is over: back to basics!

One of the main reasons why digital marketing is no longer a surefire way to win new customers is the soaring costs associated with online advertising. In recent years, companies have been forced to invest more and more money into digital marketing campaigns in order to remain competitive, driving up the cost of advertising on platforms such as Facebook, Google, and Instagram. As a result, customer acquisition costs have also risen sharply over the past five years, making it increasingly difficult and expensive for businesses to attract new customers through online advertising. Apple's recent privacy protection policies, specifically with regard to its iOS updates, are accelerating the demise of digital marketing.

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Unleash the Power of Personalization for lead generation

In today’s digital age, businesses have a multitude of communication channels at their disposal to connect with potential customers. However, with so much noise on these channels, it can be challenging to cut through the clutter and stand out from the competition. One effective way to do so is by mailing handwritten notes to win new leads. This approach offers several psychological advantages that can help businesses build stronger connections with prospects.
By leveraging the psychological advantages of personalization, memorability, and reciprocity, businesses can build a loyal customer base that will help to sustain their success over the long term.

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