PENSAKI: HANDWRITTEN LETTERS FOR MAXIMUM ATTENTION
PENSAKI handwritten letters are rewarded with attention
Since 2014, online marketing experts from start-ups, corporations, and SMEs are relying on PENSAKI to execute successful handwritten direct mail campaigns. The recourse to supposedly outdated handwritten letters achieves outstanding results in the context of lead generation campaigns and campaigns to increase customer loyalty. This is particularly the case when the valid success factors are taken into account.
In a world where digital technologies dominate our communications, it can be difficult to establish and maintain a personal connection with customers. One smart way to achieve this is by sending handwritten notes, for example.
Marketers today no longer rely exclusively on online marketing but are increasingly turning to supposedly old-fashioned approaches such as handwritten letters, cards, or postcards. This is because, precisely because of the focus on digital channels, many companies have neglected the personal experience with the brand.
However, it has been shown that a combination of digital and analog marketing measures is more successful than a one-sided focus on just one channel. Companies that use both channels can engage their customers on different levels and build long-term loyalty. Today, a well-thought-out combination of online and offline marketing is essential to reach the broadest possible target group and to be successful.
handwritten letters facilitate the prospecting of new customers
Handwritten Letters Are Ideally Suited For Lead Generation
Attracting the attention of corporate decision-makers is actually very difficult in the digital age. Cold emails are not only illegal but also mostly always ignored in the spam folder. This is where psychology comes in: people value personal interactions and are more likely to engage with a message if they feel it was written specifically for them and conveys value.
A handwritten letter on neutral stationery with personally relevant content is a promising approach to reaching out to potential customers and capturing their interest. This is because a handwritten letter has a personal touch and therefore conveys a higher level of appreciation. The recipient feels appreciated and important, which has a positive effect on the sender’s image.
In addition, handwritten letters or handwritten notes offer an excellent opportunity to be EU-GDPR compliant, as the opt-in requirement that is mandatory for all electronic channels does not apply here.
handwritten notes are rewarded with attention
Handwritten Notes Stand Out And Get A Response
Handwritten notes are simply an effective way to increase response rates and customer loyalty. Through personal words and individual design, a special appreciation is expressed to the customer. The card shows that the company has taken the time and effort, for example, to thank the customer. This creates a positive experience that can help strengthen bonds and foster customer loyalty.
In addition, handwritten cards are a great way to stand out from the competition and stay in the customer’s mind. In the digital age, handwritten cards are a welcome change from emails and text messages and can help build a more personal relationship between companies and customers. Handwritten thank you notes are consequently a simple but very effective way to strengthen customer loyalty and express the company’s appreciation to its customers.
Handwritten postcards are likely to end up on your refrigerator door
Bespoke Handwritten postcards produce strong results
Handwritten postcards can be a very powerful tool to increase response rates and improve customer loyalty. If the postcards are truly handwritten with a ballpoint pen, they can express appreciation. Handwritten postcards often end up on the refrigerator, as opposed to cheap printed matter that is discarded directly.
Sending handwritten postcards via snail mail is also the only way to communicate when customers have not opted-in to email, as required by the EU GDPR. Handwritten postcards are a great way to thank a customer for an order and ask for a review.
Handwritten postcards are therefore ideal for CRM campaigns to reactivate both existing customers and former customers – many of our customers have already successfully won back customers in this way.
Handwritten Packaging Inserts Delight & Engage Your Customers
In eCommerce, customers often have very little personal connection with DTC brands, therefore the unboxing experience also becomes an important driver of customer loyalty. Handwritten inserts, written with fountain pens and not just printed, are a very effective way to increase customer satisfaction and build an emotional connection with customers.
Customer loyalty is critical as the cost of customer acquisition skyrockets and the first purchase is often not profitable. Authentic handwritten package inserts not only reduce return rates but also help build a positive emotional connection. Such seemingly small detail can have a big impact on customer loyalty and satisfaction, ultimately leading to stronger customer loyalty and therefore automatically higher profitability.
Timmy Hack
“Both the process and the results of the actions leave us completely satisfied!”
Michaela Seika
Oracle 🇩🇪
“Pensaki invitations generate new leads for our Oracle Eloqua campaign. Lead conversion rate of approximately 40%!”
Jakob Becker
PaulCamper 🇩🇪
“Excellent service, indistinguishable from a handwritten card. We have been satisfied customers for years.”
Shahin Pour
iPAXX AG 🇩🇪
“We have been a very satisfied customer for several years. The quality of the cards is outstanding, and the online service is perfect for our high-end CRM campaigns.”