Why successful online retailers & D2C brands choose PENSAKI
DTC brands can strengthen customer loyalty with personalized handwritten notes by catering to individual needs and preferences. Handwritten letters play a special role here. They give communication a personal touch and create an emotional connection with the customer. Handwritten letters make customers feel valued and special. This strengthens trust, increases loyalty, and motivates repeat purchases as well as honest reviews. The combination of personalization and a bespoke handwritten message creates a unique experience that builds long-term customer loyalty.
"With PENSAKI we've achieved a 40% lead conversion rate for our Oracle Eloqua campaign."
Michaela Seika (ORACLE) 🇩🇪
"We are very satisfied with both the PENSAKI process and the results of our campaigns!"
Timmy Hack (HÖRGERÄTE MÖCKEL) 🇩🇪
"With PENSAKI we have attracted both new customers and social media influencers."
Michael Stark (ROBOTICS ONLINE) 🇺🇸
"The PENSAKI quality is excellent and the service ideal for our lead generation campaigns."
Shahin Pour, IPAXX AG 🇩🇪
"Excellent service, the results are indistinguishable from a handwritten card by a human."
Jakob Becker (PAULCAMPER) 🇩🇪
"The letters were a great success! If you really want to impress, PENSAKI is a great investment."
Ilaria Giordano (TUTTUU ADV) 🇮🇹
"Great service and great result! Thanks for 3,000 bespoke handwritten Christmas cards."
Ingo M. (Consultant) 🇩🇪
"Wonderful. A lovely personal touch that was well-received by all the recipients!"
Timothy L., UK 🇬🇧
"Possibly the coolest on-demand marketing service I've ever seen."
Charlie Hutton, UK 🇬🇧
Profitability only increases with repeated purchases due to higher customer values
"No Opt-In, Much Cry": DTC brands suffer without newsletter opt-ins
Online retailers and DTC brands rely heavily on consent to newsletter distribution, in the sense of opt-in, as repeat orders and purchases are critical to their profitability. Without this consent, a customer remains in Europe virtually untouchable for further communication attempts.
Consent to newsletter distribution establishes a direct link between the company and the customer. It allows the company to share information about new products, special offers, and relevant updates with the customer. This is especially valuable because repeat purchases are the backbone of a successful business model. Studies have shown that customers who make repeat purchases tend to have higher average order values and higher customer loyalty. These customers are also more likely to give positive reviews and recommend the company to others.
Handwritten postcards are rewarded with more honest product reviews
"I Will Survive": Why Successful DTC brands fight for every review
Honest customer reviews are crucial for online retailers and DTC brands, as they have a direct influence on consumers’ purchasing decisions. Psychology plays an important role here, as recommendations and testimonials from other consumers strengthen trust in a product or brand. McKinsey data shows that customer reviews have a significant influence on purchasing behavior and that companies without sufficient reviews and recommendations can suffer significant sales losses.
No sustainable business model is possible without a focus on customer retention
"All You Need Is Loyal": Successful DTC Brands Fancy Customer Retention
Successful online retailers and DTC brands recognize that increasing customer loyalty is critical to generating more recurring sales. McKinsey data shows that the cost of customer acquisition has increased exponentially in recent years, consuming a significant portion of marketing budgets. Customers who are already associated with a brand are more likely to buy again and build long-term customer relationships.
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How handwritten notes contribute to all these critical business goals
Handwritten inserts in the package or handwritten postcards are a great way to generate customer reviews and motivate customers to give honest reviews. Here are some reasons why this can be effective:
The Personal Touch
Handwritten inserts or handwritten postcards add a personal touch to the customer experience. In an age where most communication is digitized, a handwritten message is perceived as something special. This shows customers that the company took the time to write a personalized message, which expresses appreciation.
Emotional appeal
The personal touch of a handwritten message often evokes positive emotions in customers. It creates the feeling that the company cares about its customers and values them as individuals. This can motivate customers to want to return the favor by sharing their experience and providing an honest review.
Kind and Thoughtful Reminder
When customers receive a handwritten note or postcard with their order, it reminds them that they actually purchased the product and now have it in their hands. This can encourage the customer to share their opinion of the product while it is still fresh in their mind.
The Principle of Reciprocity
The principle of reciprocity states that people tend to return kindness and appreciation. By sending a handwritten message to its customers, a company creates a kind of obligation or social bond that can motivate customers to reciprocate by leaving a review.
Authenticity Matters
Handwritten messages are always perceived as more personal. This can make customers more inclined to give honest reviews, as they feel their opinion is truly valued and can make a difference.
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Handwritten letters, postcards, or handwritten notes create a personal connection and convey a sense of appreciation, which can motivate customers to honestly share their experiences and provide feedback. Compared to electronic mail or printed package inserts, handwritten messages are always perceived as more authentic and personal, which encourages customers to express their honest reviews and create a stronger connection with the brand.
PSYCHOLOGICAL FACTORS ARE DECISIVE: IRRATIONAL RATIONAL.
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