Why successful online retailers & D2C brands choose PENSAKI

DTC brands can strengthen customer loyalty with personalized handwritten notes by catering to individual needs and preferences. Handwritten letters play a special role here. They give communication a personal touch and create an emotional connection with the customer. Handwritten letters make customers feel valued and special. This strengthens trust, increases loyalty, and motivates repeat purchases as well as honest reviews. The combination of personalization and a bespoke handwritten message creates a unique experience that builds long-term customer loyalty.

Customer Reactivation
Get More Product Reviews
Increase customer retention

Profitability only increases with repeated purchases due to higher customer values

"No Opt-In, Much Cry": DTC brands suffer without newsletter opt-ins

Online retailers and DTC brands rely heavily on consent to newsletter distribution, in the sense of opt-in, as repeat orders and purchases are critical to their profitability. Without this consent, a customer remains in Europe virtually untouchable for further communication attempts.

Consent to newsletter distribution establishes a direct link between the company and the customer. It allows the company to share information about new products, special offers, and relevant updates with the customer. This is especially valuable because repeat purchases are the backbone of a successful business model. Studies have shown that customers who make repeat purchases tend to have higher average order values and higher customer loyalty. These customers are also more likely to give positive reviews and recommend the company to others.

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Handwritten postcards are rewarded with more honest product reviews

"I Will Survive": Why Successful DTC brands fight for every review

Honest customer reviews are crucial for online retailers and DTC brands, as they have a direct influence on consumers’ purchasing decisions. Psychology plays an important role here, as recommendations and testimonials from other consumers strengthen trust in a product or brand. McKinsey data shows that customer reviews have a significant influence on purchasing behavior and that companies without sufficient reviews and recommendations can suffer significant sales losses.

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No sustainable business model is possible without a focus on customer retention

"All You Need Is Loyal": Successful DTC Brands Fancy Customer Retention

Successful online retailers and DTC brands recognize that increasing customer loyalty is critical to generating more recurring sales. McKinsey data shows that the cost of customer acquisition has increased exponentially in recent years, consuming a significant portion of marketing budgets. Customers who are already associated with a brand are more likely to buy again and build long-term customer relationships.

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Too good to be true?

Our samples will convince you too. 😎

How handwritten notes contribute to all these critical business goals

Ideally suited formats:

Parcel Inserts

Handwritten inserts in the package or handwritten postcards are a great way to generate customer reviews and motivate customers to give honest reviews. Here are some reasons why this can be effective:

The Personal Touch

Handwritten inserts or handwritten postcards add a personal touch to the customer experience. In an age where most communication is digitized, a handwritten message is perceived as something special. This shows customers that the company took the time to write a personalized message, which expresses appreciation.

Emotional appeal

The personal touch of a handwritten message often evokes positive emotions in customers. It creates the feeling that the company cares about its customers and values them as individuals. This can motivate customers to want to return the favor by sharing their experience and providing an honest review.

Kind and Thoughtful Reminder

When customers receive a handwritten note or postcard with their order, it reminds them that they actually purchased the product and now have it in their hands. This can encourage the customer to share their opinion of the product while it is still fresh in their mind.

The Principle of Reciprocity

The principle of reciprocity states that people tend to return kindness and appreciation. By sending a handwritten message to its customers, a company creates a kind of obligation or social bond that can motivate customers to reciprocate by leaving a review.

Authenticity Matters

Handwritten messages are always perceived as more personal. This can make customers more inclined to give honest reviews, as they feel their opinion is truly valued and can make a difference.


Handwritten letters, postcards, or handwritten notes create a personal connection and convey a sense of appreciation, which can motivate customers to honestly share their experiences and provide feedback. Compared to electronic mail or printed package inserts, handwritten messages are always perceived as more authentic and personal, which encourages customers to express their honest reviews and create a stronger connection with the brand.


Five Top Challenges of Direct-to-Consumer Brands

DTC e-commerce brands face a unique set of challenges in today's market, including exploding customer acquisition costs, weak customer loyalty, high percentage of returns, data protection laws, and profitability of first purchases. To overcome these challenges, DTC brands must focus on improving their customer experience, building strong relationships with customers, and leveraging thoughtful interventions such as parcel inserts and mailed thank you cards to provide a personalized and memorable experience. By doing so, DTC brands can differentiate themselves from the competition and build a loyal customer base that will drive sustained growth and profitability.

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Yeah, the digital marketing hype is over: back to basics!

One of the main reasons why digital marketing is no longer a surefire way to win new customers is the soaring costs associated with online advertising. In recent years, companies have been forced to invest more and more money into digital marketing campaigns in order to remain competitive, driving up the cost of advertising on platforms such as Facebook, Google, and Instagram. As a result, customer acquisition costs have also risen sharply over the past five years, making it increasingly difficult and expensive for businesses to attract new customers through online advertising. Apple's recent privacy protection policies, specifically with regard to its iOS updates, are accelerating the demise of digital marketing.

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Unleash the Power of Personalization for lead generation

In today’s digital age, businesses have a multitude of communication channels at their disposal to connect with potential customers. However, with so much noise on these channels, it can be challenging to cut through the clutter and stand out from the competition. One effective way to do so is by mailing handwritten notes to win new leads. This approach offers several psychological advantages that can help businesses build stronger connections with prospects.
By leveraging the psychological advantages of personalization, memorability, and reciprocity, businesses can build a loyal customer base that will help to sustain their success over the long term.

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