Pensaki › Stationery and Paper Requirements

Stationery and Paper Quality Requirements

"Pensaki invitations generate new leads for our Oracle Eloqua campaign with a lead conversion rate of about 40%!"

As part of our tailor-made sales campaigns (from 250 letters) we can also process  your branded stationery. With at least 500 letters we can also organize the production locally. This is possible provided the paper quality meets the following requirements.

  • The paper surface must be uncoated.
  • NO full-surface printing on the side to be refined.
  • Don't use sensitive finishes on the reverse side.
  • Take into account an allowance of 10%.
  • Deliver folding cards always flat/open.
  • The stationery must be identical, e.g. only one type of cards etc.

Paper quality matter as touch is critical to any brand experience.

Touch is one of the 5 human senses that define how we perceive the world around us. Touch can make a stronger impact than sight or sound alone. Touch is an important part of the communication process. The science of touch is called haptics. Every single touch influences somehow human emotion and decision making. Therefore touch is critical to any brand experience and brands need to master the “science of touch” if they want to maximize customer engagement along the customer journey, by leveraging e.g. haptics to create meaningful marketing pieces that forge meaningful connections between the brand and its customers. Some of the important haptic factors are: Size and format, surface texture, paper weight and thickness.

Even the simple act of touching objects, like direct mail, can trigger the so-called endowment effect, subconsciously increasing the perceived value of the brand and its products in the eyes of customers. One-touch, no matter how fleeting, can significantly influence our judgment of something completely unrelated. Not all memories are created equal. Touch has the power to shift the brain into a deeper level of engagement. A recent study discovered that paper quality makes a difference as participants were more likely to recall information printed on heavy, high-quality paper than on low-quality paper. First impressions are everything, and touch can help ensure that the impression is a good one. Make sure that your bespoke “handwritten” direct mail campaign leverages the power of the touch by selecting the corresponding paper quality. For direct mail campaigns with 1.000+ handwritten letters, we can organize the printing or purchasing of your stationery locally in order to reduce the carbon footprint of the project. In this case, you simply send us your designs and we will take care of the rest locally.