In the digital age, handwritten letters on plain paper are emerging as an effective business strategy. Unlike cold emails, which are often ignored or marked as spam, handwritten letters add a personal touch, making recipients feel valued and more likely to engage. This approach not only bypasses the strict opt-in requirements of GDPR for emails but also uses the less restrictive opt-out option, allowing for wider reach without prior consent. Handwritten letters foster personal connections and positive perceptions, increasing the likelihood of engagement and effectiveness in lead generation.
HANDWRITTEN LETTERS ON PLAIN PAPER: A SMART STRATEGY
In today’s digital era, grabbing the attention of business decision-makers can be challenging. Cold emails are often overlooked or end up in the spam folder. This is where psychology plays a role: people value personal interactions and are more inclined to engage with a message when it feels specially tailored to them and conveys a sense of importance.
A handwritten letter on plain paper, with content that is personally relevant, is a promising approach to engage potential customers and spark their interest. Such letters carry a personal touch, thereby conveying greater appreciation. The recipient feels valued and significant, positively impacting the sender’s image.
Moreover, handwritten letters offer an excellent way to comply with GDPR regulations, as they are not subject to the mandatory opt-in requirement applicable to all electronic channels.
The EU-GDPR prohibits sending cold emails without opt-in
The GDPR mandates that companies need active consent from customers before sending them personal emails. This means customers must explicitly agree to their data being used, known as the opt-in requirement.
In contrast, letters provide an opt-out option. This means customers can choose to remove themselves from the mailing list if they don’t wish to receive further letters. The key difference between opt-in and opt-out is that the former requires proactive consent, while the latter requires a response to unwanted letters. This allows the sending of letters even without prior consent.
Overall, sending handwritten letters on plain paper is a very smart approach in lead generation. It’s a personalized and friendly way to engage potential customers and increases the chances that they will engage with the offer. Try it out and see for yourself how effective this strategy can be. Unlike emails, often perceived as impersonal and unwanted, handwritten letters convey a more personal touch and signify appreciation. This piques the recipient’s interest, thereby increasing the likelihood that they will engage with the letter’s content.
The psychology behind handwritten letters on plain paper
People value personal interactions and feel appreciated when they sense a message is specifically written for them. Handwritten letters on plain paper convey this personal touch, creating a connection between the sender and recipient. This leads to a positive perception of the sender and heightened interest in their offering.
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