Customized formats› Handwritten Package Inserts

Product: Handwritten Package Inserts

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Maximizing The Unboxing Experience With Handwritten Package Inserts

40 %

Response Rate

"PENSAKI invitations generate new leads for our Oracle Eloqua campaign. Lead conversion rate of about 40%!"

24 %

Response Rate

"With Pensaki we easily achieved a 24% response rate. Normally, even with up-to-date data, the response rate is below 2%."

10 %

Response Rate

"... achieved a great direct mail response rate with PENSAKI. 10 percent of those contacted made an appointment."

40 %

Response Rate

"... achieved a great direct mail response rate as 40 percent of the recipients were converted as Leads."

Why are handwritten package inserts so effective? Perceived Value Matters.

Generate GDPR compliant leads with handwritten letters without breaking the law

EU-GDPR

100% GDPR compliant lead generation without opt-in consent.

PSYCHOLOGY

Humans don't evaluate things, but their meaning.

NEUROSCIENCE

Non-rational factors drive most of our decisions.

Marketing KPIs

Digital marketing doesn't provide any silver bullet.

Direct Mail Response Rates Compared: Standout or Standby.

Legally speaking, all business invitations are advertising. Therefore, sending an invitation (according to EU-GDPR) may also constitute an unreasonable nuisance. If the invitation is sent by email, consent with the double-opt-in is legally required beforehand. If the invitation is sent by direct mail, no prior consent is required. While recipient opt-ins aren't compulsory in the case of direct mail, gaining legitimate interest is. If your company can prove your campaign is of legitimate interest to those you are targeting, the need for consent disappears. This is unlike email marketing, where consent is always required. Cold contact by email, WhatsApp or SMS are not GDPR-compliant, whether for consumers or business. As a result, the DMA Response Rate Report 2018 demonstrate, high-quality offline mailings can make a very important value contribution.

Email (only GDPR-compliant with double opt-in) ¹ : 1%
Print Direct Mail (GDPR-compliant without opt-out) ¹: 5%
Pensaki-letters (GDPR-compliant without opt-out) ²: 40%

Handwritten Package Inserts Make You Stand Out

The unboxing experience has evolved from the simple joy of opening a parcel to a powerful e-commerce marketing tool to create an emotional bond with your customers. For e-commerce companies, the shipped packages actually represent the most direct physical touchpoint. Including a handwritten package insert can create an important emotional connection to customers. As a result, it has become one of the most untapped marketing opportunities in the context of optimizing the total user experience. Online retailers have only a few physical touch points with their customers along the customer journey. Leveraging the power of handwritten package inserts can be very powerful.

Handwritten parcel inserts can increase customer loyalty and revenue. The most personalized insert you can add to customer packages is a handwritten thank-you card. A simple card can be a really thoughtful gesture that can help build loyalty. Packaging inserts are added to your packages before shipping them to your customers. Handwritten packaging inserts like a THANK YOU note have the potential to create an outstanding customer experience.

There is a huge opportunity to stand out because there is a very important fact that is often forgotten: Communication is not the same as information.  The recipients of your handwritten package inserts always also value the creative aspect and perceived costs that you invested("costly signaling").

With handwritten thank-you notes as package inserts you can make your unboxing experience truly unforgettable.

Your competition also keeps itself up to date.

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