Customized formats› Handwritten Package Inserts

Product: Handwritten Package Inserts

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Pen:

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Envelopes:

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Maximizing The Unboxing Experience With Handwritten Package Inserts

40 %

Response Rate

"PENSAKI invitations generate new leads for our Oracle Eloqua campaign. Lead conversion rate of about 40%!"

24 %

Response Rate

"With Pensaki we easily achieved a 24% response rate. Normally, even with up-to-date data, the response rate is below 2%."

10 %

Response Rate

"... achieved a great direct mail response rate with PENSAKI. 10 percent of those contacted made an appointment."

40 %

Response Rate

"... achieved a great direct mail response rate as 40 percent of the recipients were converted as Leads."

How to Order Handwritten Package Inserts

With all our PENSAKI standard letters, you can start the order process immediately.  Simply click on "ORDER NOW".

In the case of a PENSAKI tailor-made direct-mail campaign, you will receive an email from us with your personal access data. In any case, you must first register with PENSAKI so that you can save your drafts and create text templates.

Sending authentic handwritten sales letters has never been easier. After opening the online editor of the selected format, you can directly start entering your text. Each format has its own online editor. This means that the number of lines and characters per line (including spaces) differs accordingly. PENSAKI transfers your content exactly as you provide it, line per line. The personalization of the salutation is a standard feature. In addition, you can personalize all messages extensively with additional personalization segments.

Read more: Text entry

You simply import all personal salutations and addresses, on the basis of the provided PENSAKI import template. You will get your import template after you have entered the text and saved it. Then simply click on "1. download template" above the table and save this file.

For the correct preparation of data, basic knowledge of Google Sheets, MS Excel, OpenOffice Calc, or Numbers is mandatory. Addresses, personal salutations, and optionally personalization segments are imported.

Read more: Data import

With the PENSAKI preview feature, you can control the content of your mailing. The content preview is used exclusively for checking the content of your campaign. You can also download your campaign as a PDF.

Read more: Preview

Once your campaign is ready, simply click on "Add to cart" at the end. You can also collect different letters in your shopping cart. Nothing gets lost here. You can also interrupt your work and continue at any time. After you have entered all the billing address details (only required for initial registration), simply click on CONTINUE. Then select the desired payment method:
→ directly with credit card
→ via Pay Pal or
→ by invoice (possible from € 200 Euro for business customers).

Read more: Check-out

At PENSAKI there are different shipment options depending on the product and the size of your lead generation direct mail campaign. All standard formats from the online shop will be sent directly by mail within 3 working days. In the case of tailor-made enterprise direct mail campaigns (from 250 letters) the desired shipment type will be agreed upon in advance.

Read more: Shipment Options

Why are handwritten package inserts so effective? Perceived Value Matters.

Generate GDPR compliant leads with handwritten letters without breaking the law

EU-GDPR

100% GDPR compliant lead generation without opt-in consent.

PSYCHOLOGY

Humans don't evaluate things, but their meaning.

NEUROSCIENCE

Non-rational factors drive most of our decisions.

Marketing KPIs

Digital marketing doesn't provide any silver bullet.

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Your competition keeps itself up to date.

Direct Mail Response Rates Compared: Standout or Standby.

Legally speaking, all business invitations are advertising. Therefore, sending an invitation (according to EU-GDPR) may also constitute an unreasonable nuisance. If the invitation is sent by email, consent with the double-opt-in is legally required beforehand. If the invitation is sent by direct mail, no prior consent is required. While recipient opt-ins aren't compulsory in the case of direct mail, gaining legitimate interest is. If your company can prove your campaign is of legitimate interest to those you are targeting, the need for consent disappears. This is unlike email marketing, where consent is always required. Cold contact by email, WhatsApp or SMS are not GDPR-compliant, whether for consumers or business. As a result, the DMA Response Rate Report 2018 demonstrate, high-quality offline mailings can make a very important value contribution.

Email (only GDPR-compliant with double opt-in) ¹ : 1%
Print Direct Mail (GDPR-compliant without opt-out) ¹: 5%
Pensaki-letters (GDPR-compliant without opt-out) ²: 40%

Handwritten Package Inserts Make You Stand Out

The unboxing experience has evolved from the simple joy of opening a parcel to a powerful e-commerce marketing tool to create an emotional bond with your customers. For e-commerce companies, the shipped packages actually represent the most direct physical touchpoint. Including a handwritten package insert can create an important emotional connection to customers. As a result, it has become one of the most untapped marketing opportunities in the context of optimizing the total user experience. Online retailers have only a few physical touch points with their customers along the customer journey. Leveraging the power of handwritten package inserts can be very powerful.

Handwritten parcel inserts can increase customer loyalty and revenue. The most personalized insert you can add to customer packages is a handwritten thank-you card. A simple card can be a really thoughtful gesture that can help build loyalty. Packaging inserts are added to your packages before shipping them to your customers. Handwritten packaging inserts like a THANK YOU note have the potential to create an outstanding customer experience.

There is a huge opportunity to stand out because there is a very important fact that is often forgotten: Communication is not the same as information.  The recipients of your handwritten package inserts always also value the creative aspect and perceived costs that you invested("costly signaling").

With handwritten thank-you notes as package inserts you can make your unboxing experience truly unforgettable.

Your competition also keeps itself up to date.

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Handwritten Invitations: Testimonials

Michaela Seika

Oracle

"PENSAKI - Webinar invitations generate a 40% response rate."

Timmy Hack

"Both the process and the results of the actions satisfy us completely!"

Shahin Pour

"The quality is great. PENSAKI is ideal for our exclusive CRM campaigns."

Jakob Becker

PaulCamper

"Excellent service, not distinguishable from handwritten letters. We are satisfied customers for several years."

Anna Brunner

"We have sent Pensaki handwritten invitations to several thousand decision-makers, and the response was great."

Stephan Kreissler

Mediaplanung

"We've achieved an attendance record and received a lot of great feedback, thanks to the PENSAKI  invitations."

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2020
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