Blending Digital Savvy with Human Touch: Key Insights from Psychology
The Pensaki blog offers a rich tapestry of insights into the interplay between digital and psychology. The blog discusses the pivotal role of emotional triggers, customer loyalty, and the psychological underpinnings of effective marketing. Overall, the blog presents a unique perspective on integrating psychological insights with both digital and traditional marketing methods. The articles delve into the challenges faced by Direct-to-Consumer brands, emphasizing the renewed importance of direct mail and handwritten notes in an increasingly digital world.
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“One second of attention equals on average 3 days of memory”
Karen Nelson-Field, Amplified Intelligence
The new gold: human attention – Digitalisation is making human attention a very scarce commodity. Information overload and lack of attention make it more difficult than ever to maintain attention. The human brain acts like a firewall, i.e. the so-called scope of attention is limited to 7 details per second, for example.
Successful marketing campaigns, therefore, pay attention to creativity, personalization and the expressed appreciation. The knowledge of cognitive distortions in connection with human (usually irrational) decisions is important. For example, handwritten postcards are much more successful than printed direct mail in terms of the relevant marketing indicators.
Since our brain does not simply decode information, but always interprets its context and ascribes meanings and feelings to it, a handwritten letter can convey much more to the recipient than just words, namely appreciation and trust.
Using cognitive distortions for marketing success
At PENSAKI, all letters and cards are written by robots in human handwriting. Every character, every letter is carefully written with normal fountain pens or ballpoint pens. For calligraphy handwriting, we use normal calligraphy nibs. Our robotic hands can rotate the nibs 360°, just like a human hand can. We do NOT use FONTS or other printing techniques.